Business Strategy and Whitbread
Bibliography
There are no sources in the current document.
Carol Pickering
Assignment 1 Business strategy
EXECUTIVE SUMMARY
Whitbread PLC founded in 1742 by Samuel Whitbread the first mass production brewing plant in Georgian London. Whitbread had always been known for brewing and running pubs. A complete change in direction in 2001 saw the selling off of both the brewing and the pubs and a new era of hotels restaurants and coffee shops began. 2011 see the core estate of premier inns several restaurant chains and costa coffee. These are not confined to the UK but Whitbread now sees business as global. Their vision is to build the best large scale hospitality brands in the world but still incorporating the values the Sam had in the 18th century.
Whitbread have core values that are simple yet strong and three words, Genuine, Confident and Committed. These can be seen as to what the company aspires to and how they wish the business to conduct itself.
As a global corporate business Whitbread can be seen to be creating value for money and creating a complete customer experience focusing on areas of the industry that are expanding value for money hotels and family restaurants as well as ever popular coffee shops.
In the financial report for 2010/11 there were as can be expected no financial objectives there were however several covering corporate responsibility from green issues such as energy saving to ethical objectives such as funding of schools for children in coffee growing regions. Also improving customer experiences stronger offers and expanding the business around the globe
The vision strategy and core values for Whitbread are to the point focused and easily understood. The mission statement however is a little weak in that it does not contain and the necessary elements of a good mission statement. It focuses on its brand market and its philosophy with no mentions of employees or its corporate responsibility which both hold strong focus in the
There are no sources in the current document.
Carol Pickering
Assignment 1 Business strategy
EXECUTIVE SUMMARY
Whitbread PLC founded in 1742 by Samuel Whitbread the first mass production brewing plant in Georgian London. Whitbread had always been known for brewing and running pubs. A complete change in direction in 2001 saw the selling off of both the brewing and the pubs and a new era of hotels restaurants and coffee shops began. 2011 see the core estate of premier inns several restaurant chains and costa coffee. These are not confined to the UK but Whitbread now sees business as global. Their vision is to build the best large scale hospitality brands in the world but still incorporating the values the Sam had in the 18th century.
Whitbread have core values that are simple yet strong and three words, Genuine, Confident and Committed. These can be seen as to what the company aspires to and how they wish the business to conduct itself.
As a global corporate business Whitbread can be seen to be creating value for money and creating a complete customer experience focusing on areas of the industry that are expanding value for money hotels and family restaurants as well as ever popular coffee shops.
In the financial report for 2010/11 there were as can be expected no financial objectives there were however several covering corporate responsibility from green issues such as energy saving to ethical objectives such as funding of schools for children in coffee growing regions. Also improving customer experiences stronger offers and expanding the business around the globe
The vision strategy and core values for Whitbread are to the point focused and easily understood. The mission statement however is a little weak in that it does not contain and the necessary elements of a good mission statement. It focuses on its brand market and its philosophy with no mentions of employees or its corporate responsibility which both hold strong focus in the
Bibliography: “A mission statements aim is to provide stakeholders with clarity about the overall purpose and raison d’etre of the organisation.” (Johnson, Scholes, Whittington 2008). 3. “Clear and explicit and the basis upon which options are evaluated” (Johnson.G, Scholes.K, Whittington.R, 2008 p31) Objectives are formulated in relation to sales profits and aimed at both unit and corporate level Ansoff,C. Baetz,M. (1998) The Relationship between Mission Statements and Firm Performance: an explority study. Journal of management studies. 35. Bartlaus,B. Glassman,M. McAfee,B. (2000) Mission Statements: are they smoke and Mirrors. Business horizons.23. David,F. (2010). Strategic Management. Prentice Hall.USA