Factors Responsible for the Change in Coca Cola Company

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Factors responsible for the change in coca cola company
Change Management in Coca-Cola Corporation
Change is significant, prolonged and disruptive
In this attribute, change in an organization includes venturing into new areas of business, such as entering new products in the new market, facing an unexpected event such as economic crisis and redirection of the company. Change is a continuous process of alignment

According to (), an aligned organisation must have a continuous synchronization of the important management levers such as strategy, operation, culture and reward. Moreover, discussed that in these management levers, the managers, chief executive officers and supervisors are responsible for manipulating and rearranging both the human and non-human elements. In addition, discussed that change is an important aspect in the business world especially in technology and innovation, from simple technologies and procedures up to more complex operating environments, nowadays technologies and products are coming together to achieve a common conclusion or objective. Organisations that resist changes will inevitably face wider exposure to risks and losses. There are a number of situations in which change is necessary within the organisation such as technological advancement that is being utilised by different companies in order to cope up with the competition. Aside from what was mentioned earlier, there are still many issues and concerns that are necessary for change in the organisation, however the most substantial thing is that organisations acknowledge that changes happen constantly for different reasons and the management must address these changes as soon as possible to prevent great losses. Why an organisation does undergo changes? What are the factors and reasons for undertaking it? According to MacCalman and Parton the most influential factor in changes in organisations is the external environment which instigates reaction. Some of the examples given by MacCalman and Parton in the external environment that triggers changes in the organisation are: •Changes in technology being utilised

Changes in the tastes and expectations of the consumers
Changes due to competition
Changes because of legislation by the government
Changes due to modifications in the economy whether locally or internationally •Changes in the communications media
Changes in the value systems of the society
Changes in the supply chain
Changes in the distribution chain
The second factor that initiates change in the organisation is the internal changes which are the reactions of the organisation to the external changes. Aside from the responses there are also some factors that contribute to the internal changes, an example of this is a new marketing strategy for existing and new products. And finally, changes in organisation happen if they try to act in advance in order to deal with the expected risks and difficulty. An example is when an organisation anticipates the problems that may occur and creates and devises plans to combat and negate the impact of those problems. Change Management

Nickols (2006) has four basic definitions of change management, according to him it is a task of managing changes, a field of professional practice, a body of knowledge and information and a control mechanism. Task of Managing Change- Nickols defined managing changes as “the devising of transformation in a planned and systematic fashion.” He stated that the main objective of managing change is to efficiently implement new techniques and methods within the organisation, moreover the changes to be handled depends upon the control of the organisation. Aside from the definition mentioned earlier, Nickols also has a second definition on managing changes and it is “the reactions to changes in which the organisation has no control. “ Area of Professional Practice- in...
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