Preview

Facebook Dilemma

Powerful Essays
Open Document
Open Document
2319 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Facebook Dilemma
Executive Summary
The following report is based on the case study ‘facebook dilemma’.
Facebook offers various ways for its users to interact. Facebook is a social network service that allows its users to create a profile and join various types of self-contained networks such as colleges and universities. Facebook is an internet born company that uses web 2.0 technologies.
This report outlines the communication concept used by facebook. It also states how e-commerce and web 2.0 technologies made facebook popular by allowing advertisers to target their audiences through facebook. In facebook businesses can place advertisements that are fully integrated into primary features of the site, such as news feed which is a continually updating list of news stories, about member’s friend’s activities on facebook.
The report also covers the weaknesses of facebook’s privacy policies and features and what management, organisation, and technology factors contributed to those weaknesses. It states how the launch of beacon services, effected facebook.
The report also explains briefly the communication model of facebook.
Introduction
Facebook is king of the social networking sites. Prior to its inception in 2004, Myspace had ruled the internet as the premier place for people to meet and interact on the World Wide Web. However, in 2004 Facebook completely changed how social network is to operate, and they have become the most popular social destination on the Web. Popularity is great, but a company still has to be able to pay their bills and have some profit left over. Despite their success, Facebook has had a difficult time becoming profitable. Over the years they have tried many times to get over the hump in profitability. The purpose of this paper is to answer specific questions pertaining to Facebook and their attempts to build their profit.

Q1.What communication concepts are illustrated in this case?

The communication concept that is illustrated in the case study

You May Also Find These Documents Helpful

  • Good Essays

    Technology is constantly expanding and making it easier and more convenient to communicate and network with individuals and various organizations that we may not otherwise of had the opportunity to connect with. One area of technology that is growing at a fast rate and offering individuals and businesses, rather it be their professional life or personal the opportunity to make lasting connections is social networking sites. Social networking has become an excellent tool for businesses and individuals to connect and share information that can prove vital to their business. Sites like Facebook and LinkedIn are becoming popular and are an effective way to grow your business whether it is through networking with similar organizations and getting beneficial information from them or expanding your cliental by reaching out to those who may need or want your services.…

    • 1058 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Many organizations are creating Facebook pages to market services they provide, introduce new staff, give news updates, or advertise new products. This type of social networking caters to the younger generation that prefers searching the web over reading an ad in a newspaper or magazine. As technology becomes accessible to most people, printed advertisement will be seen as a nuisance rather than a form of…

    • 832 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Facebook IPO Analysis

    • 2039 Words
    • 6 Pages

    First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social context could be better received by consumers.…

    • 2039 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Myspace Opportunities

    • 1462 Words
    • 6 Pages

    In late 2002, after DeWolfe and Anderson had sold their direct-marketing Internet firm, the term “social networking” was growing increasingly popular throughout the nation. Already a few websites existed with specific networking purposes, such as Friendster, which was created to be a dating site. Facebook was also already in existence andwas made for college students to…

    • 1462 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Are You Connected

    • 2102 Words
    • 9 Pages

    The Internet has transformed almost every facet our business and personal lives. (Qualman, 2009). This revolution is driven by people and enabled by social media. Advertisers have realize a 30 second million dollar ads during superbowl are no longer the influencer of purchase intent, instead having placement ads on the front page of Facebook has a higher rate of making consumers noticing it. Moreover, advertisers are realizing from a business standpoint getting a millions likes on Facebook pages, makes any…

    • 2102 Words
    • 9 Pages
    Good Essays
  • Good Essays

    facebook

    • 694 Words
    • 3 Pages

    People has a perception that Facebook is selling all the Costumers or users information to many Add agency’s, Surveys agency’s etc. and making lots of profits in to there pockets…

    • 694 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Advantages of Facebook

    • 305 Words
    • 2 Pages

    The second advantage of facebook is convenient at many business ways. Many company must take out higher budget to update theirs advertisement and appropriate allowance before using facebook. Nevertheless, they can use facebook to create their own advertisement without any payment and executive also do not need to aboard to proceed with the meeting for business project. This is due to facebook provide many function for them. This shows that it’s convenient at business ways is an advantage of facebook.…

    • 305 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Facebook Business Model

    • 838 Words
    • 4 Pages

    It turned to be that facebook doesn’t have a certain business model to generate revenue, since facebook was launched at the beginning as a social site where people can meet and become friends, but never thought to have a profit out of these relationships built. But lately facebook owners started thinking about creating a business model to have a revenue out of the site’s functions, and decided to include the old fashion online business model which is creating display ads on their pages to turn the normal users of the site to purchasers through these ads of other companies or online hot offers and discounts, so here we can see that facebook is using a direct marketing mean of communication and generating revenues which is display ads.…

    • 838 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    History of Facebook

    • 437 Words
    • 2 Pages

    According to Mark Zuckerberg, one of the founding members of Facebook.com, “Facebook was not originally created to be company. It was built to accomplish a social mission – to make the world more open and connected.” As their website grew, they realized that they would need to need to not only raise capital, but also make profits in order to keep up with the expansion. Facebook’s primary source of income is from advertisers who are interested in reaching their target segment through the website’s connections. By seeing the users’ demographic information, expressed interests and social connections, the advertisers could target customized services and products. This “social context” accounted for 98% of Facebook’s revenue, decreasing to a still modest 85% in 2011. The balance of their profits are generated by the sale of virtual goods used in social games sold through the online gaming company, Zynga.…

    • 437 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Facebook

    • 494 Words
    • 2 Pages

    The adverting on Facebook and Facebook fan pages has been fairly successful. In 2011 Facebook reported $3.7 billion in revenue out of which almost 85% came from advertising that was primarily displayed…

    • 494 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Social networking sites (SNSs) such as Facebook, Twitter, Youtube, Myspace, Bebo, Linkedln and many more have become a popular topic among us. Without anyone realizing, almost everyone will talk about SNS in their daily life. There are hundreds of SNSs that support a wide range of interests, focus and practices. For instance, Foursquare focuses on location based on mobile social network and Facebook, Twitter and Myspace are basically focuses on general. In addition, Facebook is the leading…

    • 3070 Words
    • 13 Pages
    Best Essays
  • Good Essays

    it doesnt matter

    • 284 Words
    • 2 Pages

    The facebook platform provides third party developers a platform for applications like games plug in features for users’ profiles and other programs which are fully integrated with the facebook site.…

    • 284 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Advertisement was used by different companies for their products to be recognized to the consumers. It was very common for us to see and hear this advertisement in different media form such as print, radio and television. But due to the fast advancement in our technology, the formation of the internet made it easier for different companies to reach out the people in selling their products. The advancement of technology made it easier for us to connect to those people living inside and outside the country. From e-mails up to what we called social networking sites, there are many ways for us to be connected to different people from the country all over the world. One of the famous social networking sites today was Facebook . It has features which were useful not just to their users but also to those small and big enterprises who subscribe to this site to get the attention of the people. This site was a trend setter not just in field of communication but also in advertising. Many of the modern aged people consider checking out their liken products in the internet than looking to those previous media form.…

    • 308 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Facebook in Russia Analysis

    • 15359 Words
    • 62 Pages

    Steel, E. “Facebook in privacy breach”. Wall Street Journal. October 17th, 2010. Accessed September 22, 2012.…

    • 15359 Words
    • 62 Pages
    Powerful Essays
  • Powerful Essays

    Sdlc

    • 5450 Words
    • 22 Pages

    Welcome to my latest WSO on how to cash in from the world’s number one social networking site – Facebook. Now I am sure you have all heard of Facebook – it is in fact the world’s third most popular social networking site. When people are too busy talking about Twitter it seems people have actually neglected Facebook. In fact Facebook is so powerful I am going to show you how I have been making money from Facebook and how you can replicate my exact business model and use my strategies. These strategies will help you understand Facebook more and will make sure aware of the different methods you can use to make lots of money from Facebook. If you have not registered on Facebook already then you are seriously missing out on a lot of cash and a lot of potential customers for your business. Before I get into the meat of this report let me warn you that the methods in this report have been tried and tested and they can work for almost any niche. Also if you have any questions on anything then please do not hesitate to contact me at Naseem.igo@gmail.com With all my reports this is going to be a no fluff report on how to make money from Facebook. I will not bore you with a full history of Facebook – if you want a history lesson then you can go ahead and research on Wikipedia on the history of Facebook. This report will mainly cover the following.…

    • 5450 Words
    • 22 Pages
    Powerful Essays