Executive Summary Of Molson Coors
Matt Clarke
6866288
November 16, 2012
ADM1300B
Jean-Francois Aubert
In partial fulfillment of the requirements of ADM1300
Executive Summary
Molson Coors is known worldwide as the fifth largest brewing corporation and they have proven to be a very successful company over their past years of business. Molson and Coors never used to be together. They were each successful breweries long before the two merged in 2005 and although the merge may have had early signs of failure, things have begun to look good for the company. Peter Swinburn, the company’s CEO has been able to greatly improve the every-day operations of Molson Coors and completely transform their mission. His democratic leadership style has helped the company reach new heights …show more content…
They started under much scrutiny and negative projections, but they were able to soon prove that they knew what they were doing. They have a fairly strong organizational structure, their planning and goal-setting has helped them reach the point they’re at now and their key leader’s styles have proven to work well with controlling the company. They have even gained a positive view in the public eye due to the many environmental changes they have made. If I could recommend anything, I would suggest they try to expand their demographics and try to win over the younger age groups, as they are currently selling to mostly those in the 30+ range. I would also encourage them to continue to come out with new and innovative products such as they recently did with Molson M; the first micro-carbonated …show more content…
Since their merge in 2005, they have definitely become an all-round better, more productive company and I feel that is due to their planning function. Peter Swinburn has been able to discover where their problems lay and has slowly begun fixing many of them while in the CEO position. He has set seemingly distant objectives, although through his strong planning process they have been attained. If I could suggest one thing to Molson Coors, I would encourage them to use benchmarking more often. I feel that they could greatly benefit by benchmarking especially with main competitor Anheuser-Busch, as they are so successful, Molson Coors may be able to learn something from
6866288
November 16, 2012
ADM1300B
Jean-Francois Aubert
In partial fulfillment of the requirements of ADM1300
Executive Summary
Molson Coors is known worldwide as the fifth largest brewing corporation and they have proven to be a very successful company over their past years of business. Molson and Coors never used to be together. They were each successful breweries long before the two merged in 2005 and although the merge may have had early signs of failure, things have begun to look good for the company. Peter Swinburn, the company’s CEO has been able to greatly improve the every-day operations of Molson Coors and completely transform their mission. His democratic leadership style has helped the company reach new heights …show more content…
They started under much scrutiny and negative projections, but they were able to soon prove that they knew what they were doing. They have a fairly strong organizational structure, their planning and goal-setting has helped them reach the point they’re at now and their key leader’s styles have proven to work well with controlling the company. They have even gained a positive view in the public eye due to the many environmental changes they have made. If I could recommend anything, I would suggest they try to expand their demographics and try to win over the younger age groups, as they are currently selling to mostly those in the 30+ range. I would also encourage them to continue to come out with new and innovative products such as they recently did with Molson M; the first micro-carbonated …show more content…
Since their merge in 2005, they have definitely become an all-round better, more productive company and I feel that is due to their planning function. Peter Swinburn has been able to discover where their problems lay and has slowly begun fixing many of them while in the CEO position. He has set seemingly distant objectives, although through his strong planning process they have been attained. If I could suggest one thing to Molson Coors, I would encourage them to use benchmarking more often. I feel that they could greatly benefit by benchmarking especially with main competitor Anheuser-Busch, as they are so successful, Molson Coors may be able to learn something from