Delaware Case
Table of Contents
Executive Summary…………………………………………………………………………...3
Problem Statement……………………………………………………………………………..4
Analysis and Evaluation……………….. ……………………………………………………..5
Recommendation……………………….……………..………………………………………6 References…………………………………………………………………………………….7
Executive Summary Coors is a familiar brand name to most beer drinkers or those that indulge in alcoholic beverages. What may not be known in detail are the positive and negatives business trials and tribulations that have been endured by the company. The company dates back to 1873, where two German immigrants partnered to establish the brewery in Golden, Colorado. One notable fact is that Coors, who only invested a ninth ($2000) of what his partner Schueler invested (18000) later bought out his partner; becoming the sole owner of the company (Coors Brewing Company, 2012). Currently, Coors Brewing Company is known for his operation of the Golden, Colorado brewery, which is the largest single brewing facility in the whole world. While Coors is most widely known as a positive economic stimulator, there have been cases of public scrutiny in terms of minority issues. For example, Coors was part of a minority discrimination lawsuit in 1975, which ended in a settlement with Coors agreeing not to discriminate against blacks, Mexican-Americans, and women (Coors Brewing Company, 2012). The potential investor, Larry Brownlow, is faced with a decision that could change his life forever. Entrepreneurs most be willing to take risk, but those risk most be backed by firm and accurate data. Larry made a decision that he wants to invest in small business endeavors and not those associated with Corporate Giants. The decision to buy-into Coors distribution aligns with his personal business goals; however, Larry has a short-time span to make the final decision. As part of the South Delaware Case
Executive Summary…………………………………………………………………………...3
Problem Statement……………………………………………………………………………..4
Analysis and Evaluation……………….. ……………………………………………………..5
Recommendation……………………….……………..………………………………………6 References…………………………………………………………………………………….7
Executive Summary Coors is a familiar brand name to most beer drinkers or those that indulge in alcoholic beverages. What may not be known in detail are the positive and negatives business trials and tribulations that have been endured by the company. The company dates back to 1873, where two German immigrants partnered to establish the brewery in Golden, Colorado. One notable fact is that Coors, who only invested a ninth ($2000) of what his partner Schueler invested (18000) later bought out his partner; becoming the sole owner of the company (Coors Brewing Company, 2012). Currently, Coors Brewing Company is known for his operation of the Golden, Colorado brewery, which is the largest single brewing facility in the whole world. While Coors is most widely known as a positive economic stimulator, there have been cases of public scrutiny in terms of minority issues. For example, Coors was part of a minority discrimination lawsuit in 1975, which ended in a settlement with Coors agreeing not to discriminate against blacks, Mexican-Americans, and women (Coors Brewing Company, 2012). The potential investor, Larry Brownlow, is faced with a decision that could change his life forever. Entrepreneurs most be willing to take risk, but those risk most be backed by firm and accurate data. Larry made a decision that he wants to invest in small business endeavors and not those associated with Corporate Giants. The decision to buy-into Coors distribution aligns with his personal business goals; however, Larry has a short-time span to make the final decision. As part of the South Delaware Case
References: Coors Brewing Company. (2012). Retrieved from http://en.wikipedia.org/wiki/ Coors_Brewing_Company Entrepreneur. (2002). How to Calculate Your Breakeven Point. Retrieved from http://www.entrepreneur.com/article/52102 The Times 100. (2012). Fixed, variable costs and break-even. Retrieved from http://businesscasestudies.co.uk/business-theory/finance/fixed-variable-costs-and- break-even.html#axzz2JfzJFHcv