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  • Topic: Coors Brewing Company, Molson Coors Brewing Company, Molson
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  • Published : March 6, 2013
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Molson Coors Brewing Company 2005

❖ Executive Summary:
Molson Coors Brewing Company formally Adolph Coors Company. Molson is one of the most successful firms in the rapidly consolidating, increasingly Competitive Brewery industry. Molson it’s a name that extends back over 200 years in Canadian brewing history. But more than anything else, the names Molson & Coors are held dear in the hearts of beer lovers both across the continent & increasingly around the globe. This is the story behind the merger of two great companies with a new name: Molson Coors. It is a name associated with an uncompromising commitment to quality of the reputation that began over a century ago & continues to thrive to this day. Coors produces markets & sells high quality malt based beverages throughout its history. The company has provided consumers with high quality major beverages produced through an all natural brewing process with only the finest ingredients. It’s portfolio of brand is designed to appeal to wide range of consumer taste style and price preferences. Today, the Coors brand portfolio is comprised of Coors light which is the fourth largest selling beer in the country.

Molson is one of the country’s premier consumer brand names & North America oldest beer brand. Molson’s vision is to become and remain one of the top performing beer companies in the world. Molson Coors claims the leading market positions in some of the world’s largest beer markets & it definitely achieves a broader geographic base which the new company claims provides diversified sources of revenue, profit and cash.

Prior to the merger and for up to 20 years, Molson & Coors each handled the brewing and/or marketing & distribution of each brand’s in each other domestic markets.

I. Introduction:

A. Company Profile:
Company Name: Molson Coors Brewing Company

• Ownership Type:
Molson Coors Brewing Company, formerly Adolph Coors Company it is one of the most successful firms in the rapidly consolidating increasingly competitive brewery industry. It was founded in 1872 in the foothills of the Rocky Mountains the principal Coors subsidiary was Coors Brewing Company which is the old largest brewer in the United States.

• Industry Type:
Coors produces markets & sells quality malt based beverages, throughout its history. The company has provided consumers with high quality major beverages produced through in all natural brewing process with only the finest ingredients. Coors beverages are sold throughout the premium and super premium beers in United States and in select international markets. • Business Structure:

Molson Coors operates with four sub-segments: Molson Canada, Coors Brewing Company, Coors Brewers Limited, and Cervejarias Kaiser Brazil S.A Molson Canada brews and is responsible for all the Canadian brands previously, and once again, held entirely by Molson Coors Brewing Company operates out of the United States & is responsible for all domestic brews & export to the international market. Coors brewing company also has the distribution and bottling facilities in parts of United States. • Products offered:

Molson Coors each handled the brewing and marketing and also the distribution of each brand in each other’s domestic markets. The portfolio of brands in the newly combine, internationally contending brewery include the following. ➢ Coors light

➢ Coors - domestic orig.
➢ Zima xxx malt
➢ Molson Dry
➢ Molson Canadian
➢ Keystone price category
➢ Carling - UK premium larger
➢ Aspen Edge - low carb
➢ Molson Ultra - low carb
➢ Kaiser - Latin America

Mission and Vision

Mission:
Molson Coors claims the leading market positions in some of the world’s largest beer markets, definitely achieves a broader geographic...
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