Coors
Discussion Board # 3
Johan Rivera
Liberty University
Question
Adolph Coors., What suggestions would you have for improving media relations at Coors?
Answer:
The Adolph Coors Company is in need to transform their relationship with the media because the lack of communication has lead the company to gain an undesirable reputation due to negative publicity over the years. The Bible says “a good name is more desirable than great riches; to be esteemed is better than silver or gold” (Proverb 22:1, New International Version). A person that consider itself a Christian knows that have a major responsibility to raise God’s name. A Christian with a disagreeable reputation would fail to influence other due to a lack of credibility and integrity. In the
Johan Rivera
Liberty University
Question
Adolph Coors., What suggestions would you have for improving media relations at Coors?
Answer:
The Adolph Coors Company is in need to transform their relationship with the media because the lack of communication has lead the company to gain an undesirable reputation due to negative publicity over the years. The Bible says “a good name is more desirable than great riches; to be esteemed is better than silver or gold” (Proverb 22:1, New International Version). A person that consider itself a Christian knows that have a major responsibility to raise God’s name. A Christian with a disagreeable reputation would fail to influence other due to a lack of credibility and integrity. In the