Monster Beverage Corporation Executive Summary

Monster Beverage Corporation was established in 1990 in Delaware and at that time it was branded as the Hansen’s Juices, Incorporation but it changed its company name to the Monster Beverage Corporation in 2012.It is headquartered in the Corona which is in California, it is holding company in status and that’s conduct no operational business excepting through its subsidiaries that are consolidated.
Monster is the largest energy drink corporation of US and it is a public limited company and it is also largest by its yearly revenue and also offers different products, which include mainly energy drinks, and soda and juice based drinks. This corporation has two main divisions that are warehouse division and DSD division and major amount of its annual revenue is generated from the sale of its products of DSD division which mainly includes the energy drinks products such as Monster Energy drink (Rodery & Sacks, 2014).
The company has number of the consolidated subsidiaries, which are concerned with the manufacturing of its product, their production and also distribute its different energy drinks and other products (Claytor & Fan, 2014). This corporation main focus is on the development and promotion of new
The company utilizes the push-pull marketing approach, which increases the demand for its different products with advertising and promotion. The company pushes its different brands with the competitions of different competitors, endorsement from the selected public focus and also sporting figures, sponsorship, sampling, coupons and advertisements. The Monster Corporation also pulls demands of consumers by directly introducing its products to its customers through sporting and public events. Its differentiation strategy in its marketing of products also plays an important role the nationwide success of Monster Corporation and it fulfill