Preview

Event Business Plan

Powerful Essays
Open Document
Open Document
1676 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Event Business Plan
[pic]

Event Business Plan Template

An event Business Plan serves to communicate the strategic plan for taking the event forward, usually over a period of three to five years (if it is not a one-off proposition). Every event should have a Business Plan.

Regardless of the scale, age or history of your event, the Business Plan is an essential tool that will: • Communicate the vision, purpose and benefits of the event to others • Enable you to focus on the event’s potential to develop and grow • Illustrate and help secure the event’s viability and sustainability in the longer term • Show how much money is needed and what it is needed for • Help you plan the resources, delivery and operating structure • Help you raise funding • Help you measure success

It is recommended that all business plans being submitted in conjunction with National Programme Applications contain the following:

• An Event Overview including:

- Vision and Mission Statement

- Key Outcomes/deliverables

- The Event

- Target Market

- Stakeholder involvement and benefits

- Delivery mechanism

• Development Plan including

- Strategic Development

- SWOT Analysis

• Financial Plan and Considerations

- Income and Expenditure projections

- Economic Impact Estimation

Key areas to be addressed in an event business plan include:

• The event’s vision and mission – i.e. what it ultimately aims to achieve

• Who the key stakeholders are, what benefits they will accrue and how the event fits with their strategies

• The relevant experience and track record of the organisers

• The event’s background and an overview of plans for the current year

• The SWOT analysis (identify strengths, weaknesses, opportunities and threats)

• Key objectives and achievement strategy for the current year

• A development plan – how key aims and

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Business Plan Activity

    • 450 Words
    • 3 Pages

    2. You are expected to utilize any research you have done or knowledge about the business to describe your plan.…

    • 450 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    References: Allen, J. (2009). Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events, 2nd ed. Ontario: John Wiley & Sons Canada Ltd.…

    • 3020 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    To Build or Buy

    • 1804 Words
    • 8 Pages

    Schwetje, G., Vaseghi, S. & Gentilozzi, J. (2011), The business plan: how to win your investors ' confidence, London: Springer…

    • 1804 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Business events take place for a number of different reasons. They range from business parties of celebration, to advertising events and company training days or annual network conference meetings.…

    • 1265 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    My Coursework

    • 1088 Words
    • 5 Pages

    What is a Business Plan? It is important that a Plan is produced to ensure that the proposed business idea has been thought out before the start up and all aspects of the business have been considered.…

    • 1088 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Week 4

    • 502 Words
    • 3 Pages

    A business plan should concentrate on the content rather than the style and presentation. Give your views.…

    • 502 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Having a business event can either be expedient or disastrous. The people planning the event should know what they are doing and when it should be done by. By having the appropriate people to support the careful planning of this event it will be beneficial. Many of the support activities which may need to be looked at could include:…

    • 1322 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Managing a Business Event Rebecca Martin – 142786 Unit 18 – Task 1 Criterion Reference – P1, P2, M1 Introduction In this PowerPoint I will be describing the role of an event organiser and what skills are needed to run and plan a successful event. An overview of the importance of following organisational and legal procedures when organising and event will also be given with an explanation of how these procedures can affect the planning of an event.…

    • 465 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Holding an event is a very rewarding exercise provided everything runs according to plan. However things can go wrong and the consequences to the event organiser can be very serious. Events that are well organised are great and fun and encourages audience and visitors to come back for more. Badly organised will be remembered by many but for all the wrong reasons. Organising an event can be a frightening prospect, however with good preparation the task will not be as difficult as you might expect. Here are some important organisational and legal requirements for planning a business event. This is a contract stating all the requirements needed to hold an event.…

    • 2073 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Huffman Trucking

    • 654 Words
    • 3 Pages

    1. Develop a business plan to define and meet organizations goals. Create a contingency plan that can be taken in case of emergency or disaster (Myers, 2005).…

    • 654 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Event Management Plan

    • 3651 Words
    • 15 Pages

    Aims / Objectives (S.M.A.R.T.). Our goals and objectives are to become the premier spring break tournament in Florida.…

    • 3651 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    The business plan is a written proposal that identifies the intended company, analyzes the business situation, lists planned operations, and projects financial data. It puts your business ideas into written form. Planning is critical to a successful business. Types of plans vary according to the needs of the business. For example, plans…

    • 1376 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    A business plan is a vital a business has a clear idea of what they are going to do- that’s what business plans are used for. You have to know why business use business plan and what it contains. From my own knowledge a business plan is a written document that describes your business. It covers things such as, strategies, sales, marketing and financial…

    • 1046 Words
    • 5 Pages
    Good Essays
  • Good Essays

    A business plan is a forward roadmap for business growth and success. The document usually looks 3-4 years ahead and outlines the path a business will use in order to turn a profit.…

    • 494 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    In this assignment, I am going to reflect on a business plan of establishing an event management company in Vancouver, Canada. Before creating any business plan for my own company, I will analyse two event and catering companies which are successfully operating in Vancouver, Canada. Once these two companies have been analysed in significant detail, the prospects of establishing a new event management company in this city would become clear.…

    • 1482 Words
    • 5 Pages
    Powerful Essays