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  • April 2013
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Disciplinary literacy
General Management
Introduction
When I was applying for university, I have discussed with my parents about choosing major. At that time, my father just told me:"Do General Management, try your best, go home and help my business", and then I received an offer from Michigan State University. Until I really need to consider about my major seriously, after some researching, I found this major is really interesting and useful. Here is a brief introduce to General Management: what do general manager do, what will I study at this field, what skills are necessary to work in the field of General Management, how to do well to be a top managers from a basic employee, and a typical career path for an General Management. What is General Management?

"The General Management Unit is concerned with the leadership and management of the enterprise as a whole. This concern encompasses: the personal values and qualities of effective general managers and enterprise leaders; the philosophies, values, and strategies that inform successful enterprises; and the relation of enterprise to the broader community and other external constituencies"(Faculty and Research). A manager may be responsible for one functional area, but the general manager is responsible for all areas. "They chart the company's strategic direction, decide on what processes the company will use to pursue that strategy, then lead the rest of the company's employees through the day-to-day tasks necessary to move the company in that direction. Working with the board of directors, who represent the shareholders of the company, they make decisions about things like what mix of products and/or services the company will sell, how the company will allocate its resources, what markets the company will go after, and how the company will finance its operations"(General Management). General managers and top executives plan, organize, direct, control, and coordinate the operations of an...