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Syllabus: Management

Managerial Economics.

Organizational Behavior
.
Human Resource Management.

Marketing Management (Environment: Analysis & Promotion).

Financial Management.

Production Management & Operational Research.

Statistics and Methodology in Management.

Corporate Strategy and Globalization in Management.

Entrepreneurship and Innovation.

Social Responsibility and Ethics.

UNIT-1
Managerial Economics
Definitions Meaning and Introduction

Demand Analysis

Production Function

Cost output relations

Market Structures

Pricing theories

Advertising

Macro Economics

National Income Concepts

Infrastructure –Management and Policy

Business Environment

Capital Budgeting

UNIT-2

Organizational Behavior

Concept and Significance of O.B.

Skills and Role in an Organization.

Classical, Neo classical & Modern theories in organization Structure

Organizational Designs

Understanding and managing Individual behavior

Personality

Perception

Values

Attitudes

Learning

Motivation

Understanding and managing group behavior

Processes- Interpersonal and group dynamics

Communication

Leadership

Managing change

Managing conflicts

Organizational Developments

UNIT-3
Human Resource management

Concept and perspective in HRM
HRM in Changing Environment

Human Resource Planning

Objectives of HRM

Processes & Techniques of job analysis

Job description selecting human Resource

Induction

Training & Development

Exit policy & Implication

Performance appraisal & Evaluation

Potential assessments

Job Evaluation

Wage determination

Industrial relation

Trade unions

Dispute resolution and grievance management

Labors welfare and social welfare measure

UNIT-4

Financial management

Financial Management: Nature and scope

Valuation concepts and Valuation of securities

Capital budgeting decisions

Risk Analysis

Capital Structure

Cost of capital

Dividend policy & its determinants

Long term & Short term financing instruments

Merger & Acquisitions.

UNIT-5

Marketing Environment

Marketing environment & Environment scanning

Marketing Information systems and Marketing research

Understanding Consumers & Industrial markets

Demand measurement & Forecasting

Market Segmentation

Targeting and positioning

Product decisions

Product mix

Products life cycle

New product development

Branding & packaging

Pricing methods & Strategies

Promotion decisions

Promotion mix

Advertising

Personal selling

Channel management

Vertical marketing systems

Evaluation & control of marketing effort

Marketing of services

Customer relation management

Uses of Internet as a marketing medium

Related issues like branding

Marketing development

Advertising and Retailing on NET

New issues in Marketing

UNIT-6

Production management and operational research

Role and scope of production management

Facility location

Layout planning & analysis

Production planning & Control

Production processes analysis

Demand forecasting for operations

Determinants of products mix

Production scheduling

Work measurement

Time and motion study

Statistical quality control

Role and scope of operational research

Liner programming

Sensitivity analysis

Duality

Transportation model

Inventory control

Queuing theory

Decision theory

Markov analysis

PERT and CPM

UNIT-7

Statistics and methodology in management

Probability theory

Probability...
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