General Manager
Marketing Management
The eight states of demand and their impact on the marketing mix
ESLSCA-41C, Winter13071
Group 4:
- Ahmed Salem EL Gandour
- Robert Raouf Helmy Tawadrous
- Samer Mohamed
- Sherif Ezzat
- Waheed Ghobrael
Table of Contents
1- Assignment description …………………….…………………...………………….1 2- Negative demand (Robert)………..………….………………..…………………….2 3- Nonexistent demand (Robert)…..……………...…….……..……………………..3 4- Latent demand (Ahmed)…………………….….…………..………………………..4 5- Full demand (Waheed)…………………………...………..………………………….5 6- Overfull demand (Waheed)……………………………..……………………………6 7- Irregular demand (Sherif)………………………...…………………………………7 8- Declining demand (Sherif)……...……………………………………………………8 9- Unwholesome demand (Samer)………………..…….…………………………….9 10- References ……………………………….…..….…………………………………...10
[1] Assignment Description
The objective of the assignment is to present and analyze cases for companies or brands that experience different states of demand and how they deal (or dealt) with such a demand state from a marketing mix perspective.
[2] Negative Demand (Robert)
2.1 Definition
Situation where consumers avoid a product or firm with negative image or connotations, such as those associated with unfair labor policies or the practices that harm the environment. In some cases, consumers are willing to pay a little more in order to switch their allegiance from one product or firm to another.
2.2 Examples
Classic examples of negative demand include going to the dentist, going to the doctor, bus travel, air travel, train travel and Vaccination. A lower-priced product that a consumer has tried but dislikes also fells into this category, as does the negative attitude toward meat products by vegetarians, whether it be for personal or religious values.
People are afraid to go to the dentist because of the potential pain they experience. The price one pays for not going to the
The eight states of demand and their impact on the marketing mix
ESLSCA-41C, Winter13071
Group 4:
- Ahmed Salem EL Gandour
- Robert Raouf Helmy Tawadrous
- Samer Mohamed
- Sherif Ezzat
- Waheed Ghobrael
Table of Contents
1- Assignment description …………………….…………………...………………….1 2- Negative demand (Robert)………..………….………………..…………………….2 3- Nonexistent demand (Robert)…..……………...…….……..……………………..3 4- Latent demand (Ahmed)…………………….….…………..………………………..4 5- Full demand (Waheed)…………………………...………..………………………….5 6- Overfull demand (Waheed)……………………………..……………………………6 7- Irregular demand (Sherif)………………………...…………………………………7 8- Declining demand (Sherif)……...……………………………………………………8 9- Unwholesome demand (Samer)………………..…….…………………………….9 10- References ……………………………….…..….…………………………………...10
[1] Assignment Description
The objective of the assignment is to present and analyze cases for companies or brands that experience different states of demand and how they deal (or dealt) with such a demand state from a marketing mix perspective.
[2] Negative Demand (Robert)
2.1 Definition
Situation where consumers avoid a product or firm with negative image or connotations, such as those associated with unfair labor policies or the practices that harm the environment. In some cases, consumers are willing to pay a little more in order to switch their allegiance from one product or firm to another.
2.2 Examples
Classic examples of negative demand include going to the dentist, going to the doctor, bus travel, air travel, train travel and Vaccination. A lower-priced product that a consumer has tried but dislikes also fells into this category, as does the negative attitude toward meat products by vegetarians, whether it be for personal or religious values.
People are afraid to go to the dentist because of the potential pain they experience. The price one pays for not going to the