MARKS: 80 COURSE:MBA SUBJECT: General Management N.B: 1} Attempt all the questions
Name: Manoj Kumar Gupta Reference No: KP00510-20444 ____________________________________________________________
_________________ Case -1 The “FedEx” of Junk Removal Eighteen thousand expired cans of sardines. Fifty garden gnomes. A mechanical bull. An antique silver set (worth a lot of money). That’s just some of the weird stuff that 1-800-Got-Junk? customers have asked the uniformed people in the freshly scrubbed blue trucks to haul away. Company founder and CEO Brian Scudamore discovered there was a lucrative niche between “trash cans and those big green bins dropped off by” the giant waste haulers. But even in such an uncomplicated business as hauling people’s junk, Scudamore must be concerned with managing change and managing innovation. 1-800-Got-Junk? is based in Vancouver, British Columbia, with a corporate staff of about 170 individuals. “With a vision of creating the ‘FedEx’ of junk removal,” says Scudamore, “I dropped out of university with just 1 year left to become a full-time JUNKMAN! Yes, my father, a liver transplant surgeon, was not impressed to say the least.” However, in 2005, the company had over 247 franchises and system-wide revenues were over $66 million. Not surprisingly, Scudamore’s father is a little more understanding these days about his son’s business! Since 1997, the comp any has grown exponentially. In fact, the company made the list of Entrepreneur magazine’s 100 fastest-growing franchises in 2005 and 2006. Hauling junk would be, to most people’s minds at least, a pretty simple business. However, the company Scudamore founded is a “curious hybrid.” It’s been described as a blend of “old economy and new economy.” The company’s product—hauling away trash—has been done for hundreds, if not thousands, of years. But 1-800- Got-Junk? also relies heavily on up-to-date information technology and has the kind of... [continues]
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