Essay 1 Advertisement
Lauren Storch
Mrs. Hickey
English1010
13 February 2015
Reebok Advertisement Analysis A majority of the population has had an experience with advertisements. They are everywhere we look. Have you ever looked through a magazine or drove past a billboard and wondered, “Who comes up with these ideas?” Have you ever looked through a pamphlet and was so drawn in that you couldn’t help but pull out you credit card and order the product? The entire purpose of advertisement is to promote a product. Cosmopolitan Magazine issue July 2014 includes a Reebok Skyscape shoe ad for women. The color scheme, emotional appeal, sex appeal and the rhetorical context of the image are successful strategies used to sell their product. The Reebok advertisement as mentioned, features a very clean and sheek color scheme. Using white and beige color throughout, with bright pink color only pertaining to the product itself and the products description. While encouraging the consumer to easily find the focal point, the bright pink color stands out in such a way that the consumer will be drawn to the sneaker as well as the benefits this product provides. Also shown in the bottom right corner, is the amount of traction the shoe provides for any athletic buyer. The strategic use of a bright bold colors and great traction creates a successful advertisement that the consumer will want to buy. Another successful strategy the advertisement offers is the emotional appeal. The setting represents a comfortable bedroom atmosphere leading the consumer to associate the comfort of the product with the comfort you feel while in your own bed. While indicating the comfortability factor by stating “it’s no wonder taking them off doesn’t come to mind” in the text, leads the consumer to believe that whether you are running a marathon or simply relaxing in the privacy of your own home, this product will not interfere. Miranda Kerr, an Australian model for Victoria’s Secret wears the product while lying in bed
Mrs. Hickey
English1010
13 February 2015
Reebok Advertisement Analysis A majority of the population has had an experience with advertisements. They are everywhere we look. Have you ever looked through a magazine or drove past a billboard and wondered, “Who comes up with these ideas?” Have you ever looked through a pamphlet and was so drawn in that you couldn’t help but pull out you credit card and order the product? The entire purpose of advertisement is to promote a product. Cosmopolitan Magazine issue July 2014 includes a Reebok Skyscape shoe ad for women. The color scheme, emotional appeal, sex appeal and the rhetorical context of the image are successful strategies used to sell their product. The Reebok advertisement as mentioned, features a very clean and sheek color scheme. Using white and beige color throughout, with bright pink color only pertaining to the product itself and the products description. While encouraging the consumer to easily find the focal point, the bright pink color stands out in such a way that the consumer will be drawn to the sneaker as well as the benefits this product provides. Also shown in the bottom right corner, is the amount of traction the shoe provides for any athletic buyer. The strategic use of a bright bold colors and great traction creates a successful advertisement that the consumer will want to buy. Another successful strategy the advertisement offers is the emotional appeal. The setting represents a comfortable bedroom atmosphere leading the consumer to associate the comfort of the product with the comfort you feel while in your own bed. While indicating the comfortability factor by stating “it’s no wonder taking them off doesn’t come to mind” in the text, leads the consumer to believe that whether you are running a marathon or simply relaxing in the privacy of your own home, this product will not interfere. Miranda Kerr, an Australian model for Victoria’s Secret wears the product while lying in bed