where does the night take you? rhetorical analysis paper
Penguin
Professor Castillo
English 52
September 19, 2013
“Where does the night take you?”
With the advents of technology, advertisements depict women as desirable commodities this has poisoned the minds of many young women ultimately morphing values and beliefs. Women are shown in subordinate, submissive, and male pleasing roles. Media and advertisement representation reflects and reinforces sexism in society today. The social standards of beauty and feminism are set by Hollywood’s greatest celebrities. They do this by alluring women into buying cosmetic products affirming the concept of female beauty. Companies such as “bebe”, apply the same technique to persuade women in buying their apparel. In the ad “bebe”, the company portrays a woman holding a bright red lipstick getting off a taxi while flaunting a revealing dress. On the other side, she is shown obeying all rules, in bed with black revealing lingerie with an enticing text, “9pm to 5am obey all the rules, you miss all the fun”. The ad amplifies its message and allures its audience to disobey all the rules if they want to become “the bad girl” by purchasing “bebe’s” apparel. According to its website, “Bebe” stores have been around for over 35 years. It was founded by Manny Mashouf. Manny Mashouf opened his first store in San Francisco in 1976. Bebe has established itself as one of the world’s top glamorous fashion retailers. The company currently operates 312 stores, of which 215 are Bebe stores, 32 are 2b Bebe stores, 64 are BebeSport stores The brand evokes a mindset, attitude, but not an age. Bebe is designed for the confident, sexy, and modern woman; bebe is a global label that embodies a sensual and sophisticated lifestyle. Bebe deliberately places their ads on “Cosmopolitan”, “Glamour”, and other magazines seen by the young generation (Bebe.com). “Bebe” is marketed in the “Cosmopolitan” magazine. In the center of the “Bebe” ad, a young woman is seen sitting on white fur comforter, hair
Professor Castillo
English 52
September 19, 2013
“Where does the night take you?”
With the advents of technology, advertisements depict women as desirable commodities this has poisoned the minds of many young women ultimately morphing values and beliefs. Women are shown in subordinate, submissive, and male pleasing roles. Media and advertisement representation reflects and reinforces sexism in society today. The social standards of beauty and feminism are set by Hollywood’s greatest celebrities. They do this by alluring women into buying cosmetic products affirming the concept of female beauty. Companies such as “bebe”, apply the same technique to persuade women in buying their apparel. In the ad “bebe”, the company portrays a woman holding a bright red lipstick getting off a taxi while flaunting a revealing dress. On the other side, she is shown obeying all rules, in bed with black revealing lingerie with an enticing text, “9pm to 5am obey all the rules, you miss all the fun”. The ad amplifies its message and allures its audience to disobey all the rules if they want to become “the bad girl” by purchasing “bebe’s” apparel. According to its website, “Bebe” stores have been around for over 35 years. It was founded by Manny Mashouf. Manny Mashouf opened his first store in San Francisco in 1976. Bebe has established itself as one of the world’s top glamorous fashion retailers. The company currently operates 312 stores, of which 215 are Bebe stores, 32 are 2b Bebe stores, 64 are BebeSport stores The brand evokes a mindset, attitude, but not an age. Bebe is designed for the confident, sexy, and modern woman; bebe is a global label that embodies a sensual and sophisticated lifestyle. Bebe deliberately places their ads on “Cosmopolitan”, “Glamour”, and other magazines seen by the young generation (Bebe.com). “Bebe” is marketed in the “Cosmopolitan” magazine. In the center of the “Bebe” ad, a young woman is seen sitting on white fur comforter, hair