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Employer of Choise Characteristices in the Construction Industry - Criticial Analysis

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Employer of Choise Characteristices in the Construction Industry - Criticial Analysis
| Assignment 1 | Introduction to Construction Research | | Fletcher Thompson – 800451281 | 18th April 2013 |

Sedighi F. and Loosemore M. (2012) Employer of Choice Characteristics in the Construction Industry, Construction Management and Economics, Volume 30, Issue 11, pp. 941-950, Version of Record First Published: 05 Jul 2012, Retrieved 2nd April 2013, Taylor & Francis Online |

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Sedighi and Loosemore’s article on Employer of Choice (EOC) characteristics in the construction industry is based on the background of the increased difficulty employers are having recruiting and retaining graduates due to the ageing population, skill shortages and the increase in inter-sector labour competition (Sedighi & Loosemore, 2012). The aim of the paper was therefore to identify what workplace characteristics construction management graduates preferred and valued the highest and as a result understand what constitutes an EOC in the eyes of a graduate in terms of recruitment and retention. The method of research used by Sedighi and Loosemore in this article was an electronic survey which required the participants to rate 26 EOC criteria on a seven point ordinal Likert scale ranging from unimportant through neutral to important. Participants were also asked to answer five independent questions including gender, work experience, workplace size, type of course and year of study. The process of conducting the electronic survey was accomplished by contacting 76 heads of programmes throughout Australia and the United Kingdom who then distributed the survey to over 400 students resulting in 160 student responses from 26 universities. Although the use of an electronic survey strategy is far from original, it is an extremely effective strategy when wanting to conduct research across a broad geographical range such as universities across Australia and the United Kingdom. The main contribution of the research conducted by Sedighi and Loosemore is the



References: AAGE (Australian Association of Graduate Employers) (2011) The AAGE Candidate Survey, Australian Association of Graduate Employers Ltd, Victoria, Australia Burns, R. (1996) The factors influencing a construction graduate in deciding upon their future employer, in ASCE Proceedings of 39th Annual Conference, Clemson University, USA, 10-12 April, pp.129-134 Garland, R. (2001) The midpoint on a rating scale, Marketing Bulletin, 2, 66-70, Massey University, New Zealand Groves, R., Fowler, F., Couper, M., Lepkowski, J., Singer, E. and Tourangeau, R. (2009) Survey Methodology, John Wiley & Sons, Hoboken, New Jersey Kassem, M., Dawood, N. & Mitchell, D. (2012) A Decision Support System for the Selection of Curtain Wall Systems at the Design Development Stage, Construction Management and Economics, Volume 30, Issue 12, pp. 1039-1053, Retrieved 16th April 2013, Taylor & Francis Online OCPE (2006) Report on the Workplace Perspectives Survey 2003, 2004 and 2006, Office of the Commissioner for Public Employment, Government of South Australia Sedighi, F. and Loosemore, M. (2012) Employer of Choice Characteristics in the Construction Industry, Construction Management and Economics, Volume 30, Issue 11, pp. 941-950, Version of Record First Published: 05 Jul 2012, Retrieved 2nd April 2013, Taylor & Francis Online All other articles referred to were sourced from the Construction Management and Economics Journal, Taylor & Francis Online

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