Elements of Strategic Communication Plan.
Elements of a Strategic Communications Plan
Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships Implement the Plan Evaluate and Make Mid-Course Corrections
Step 1: Determine Goal
To initiate a successful and effective communications effort, start with an assessment of your current organizational goals. Examine what your organization stands for—its mission, values and beliefs. Look closely at who your organization is serving. This process will help narrow and sharpen the focus for your communication initiative(s). What issue is most important to your organization right now? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Who is most affected by the issue stated above? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Who makes decisions about the issue? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ What is the overall goal you want to achieve? (i.e., What change would you be able to observe?) (Be specific.) _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________
Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships Implement the Plan Evaluate and Make Mid-Course Corrections
Step 1: Determine Goal
To initiate a successful and effective communications effort, start with an assessment of your current organizational goals. Examine what your organization stands for—its mission, values and beliefs. Look closely at who your organization is serving. This process will help narrow and sharpen the focus for your communication initiative(s). What issue is most important to your organization right now? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Who is most affected by the issue stated above? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Who makes decisions about the issue? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ What is the overall goal you want to achieve? (i.e., What change would you be able to observe?) (Be specific.) _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________