Hcs/490 Communication Strategy Research Paper

Communication Strategy Paper
Julia Rainey, Cetoria Haynes, Nicole McLaughlin, Shannon Baker, James Sykes
HCS/490
November 18, 2014
Jean Carucci
Communication Strategy Paper
In this paper, the team will develop a communication strategy to address the needs for the launch of a medical device manufacturer’s new metal alloy prosthesis. This communication strategy will cover a 12- to 18-month period. The topics under discussion will be a description of the product (or service) our team will launch; how different communication modalities would be effective in marketing our client’s product to target groups of different ages; what specific modalities would be effective with different age groups and why; the concept of an integrated communication
The new metal alloy prosthesis would be beneficial to all ages. The metal alloy prosthesis has a large area of functions and benefits that can help an individual achieve their desired activity level and lifestyle ("Prosthetics 101", 2013). The new metal alloy prosthesis can be communicated to all ages by press release, social media or website, blogs, and promotional literature. A press release is a good way to communicate to the public about the product, the manufacture skills, and the service about the new metal alloy prosthesis will provide (Anzalone, 2014).Social media or a website is another option to market, communicate, educate, and have information about the new metal alloy prosthesis. Social media is where consumers search and retrieve information for any product or service. Social media will most likely be the first place an individual will go to get quick results. The manufacture want to get this new product out for the consumer to be aware of the new metal alloy prosthesis then social media will be a fast way to go. This will start the business to thrive where they will get new customers lined up for the new metal alloy prosthesis (Smith, 2014). Promotional literature can be used to target the young adults and the older adults. The promotional literature is straightforward to the point to get the attention of the consumers. The consumer will learn something new about the new metal
This communication strategy covered a 12- to 18-month period. The topics under discussion were a description of the product our team launched; how different communication modalities would be effective in marketing our client’s product to target groups of different ages; what specific modalities would be effective with different age groups and why; the concept of an integrated communication campaign; how our team would use that campaign to reach our target audiences; the significance of the concept of transparency, with specific examples of successful industries and/or companies that have used transparency to enhance their effectiveness; and how our team applied this to our