Prepared by Dr. Ami U. Upadhyay
Prepared by Dr. Ami Upadhyay
UNIT -1 Communication Skills
INTRODUCTION Communication is one of the most indispensable aspects of human existence. It is natural to all living creatures, including non-human beings too. Everyone spends a major part of the day in communicating with others. A person speaks or listens, reads or writes thus keeps him/her self busy in communication. When a child is born, his or her first act is to cry to communicate people around that he or she is born alive. Before he or she learns to speak, he or she cries to demand water or food. The child then listens and consequently imitates the sound-symbols which turn out to be speaking. In school, the child reads or writes. He or she is often entangled into the act of listening to the teachers, watching TV, reading books and writing essays or poems. Later on the person communicates in the office and other places. Even at the death’s door, the person wants to talk to his family members before taking the last gulp of air. In this way, communication is of vital importance throughout life. If communication is a social need for an individual, it is the lifeblood for an organization. If we, as individuals, communicate 70% of our waking time, an organization communicates 90% of its working time. No organization can withstand without communication. Effective communication skill is the precondition for all areas of business including management, technical, clerical and social positions. When you become a part of any organization, you need to communicate and communicate effectively. The better your communication skills, the greater are your chances of quick progress. However proficient you may be in your subject knowledge, without communication, it is of little use. People at the acme in their profession, if you observe, generally have exemplary communication skills which is one of the reasons for their accelerating towards the success.
In a recent survey of recruiters from companies with more than 50,000 employees, communication skills were cited as the single more important decisive factor in choosing managers. The survey, conducted by the University of Pittsburgh's Katz Business School, points out that communication skills, including written and oral presentations, as well as an ability to work with others, are the main factor contributing to job success. Therefore Doug Firebaugh says "Communication is really all anyone ever gets paid for ultimately...and if you cannot effectively communicate...you will PAY...not get paid..." COMMUNICATION: The term defined. From the time immemorial, theorists have been trying to define the term ‘Communication’. But not a single definition summarizes the complete meaning of it. Communication is such a broad discipline that it defies all definitions. However with the help of various definitions, we can understand the concept of communication. Let’s set in motion with its etymology.
Prepared by Dr. Ami Upadhyay
What is communication? Communication is what it does – bringing people together. How does it do it? It does by establishing commonness among people. That is how we can explain ‘COMMUNIS’ , the Latin origin of the word ‘Communication’. OXFORD ADVANCED LEARNER’S DICTIONARY explains “Communication is the process of establishing a commonness or oneness of thought between a sender and a receiver.” In words of NEWMAN, “Communication is an exchange of facts, ideas, emotions and opinions by two or more persons” According to WILBUR SCHRAMN, “communication is the process of establishing a commonness or oneness of thought between a sender and a receiver.” BERELSON and STEINER mark out the boundary of communication as “The transmission of ideas, information, emotions and skills by using words, symbols, pictures, graphs, etc.” KEITH DAVIS defines communication as “The process of passing information and...
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