Editorial Practice Creative Processes 
BA MAGAZINE PUBLISHING
EDITORIAL PRACTICE
Assignment 2: Understanding and practicing the creative process of feature commissioning in consumer magazines
PU001188
Word Count: 2,786
GEORGY MOORE
MOO12353314
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1.0…………………..………………….Introduction
2.0………………..…………………..Management
3.0……………………………………….Leadership
3.1……………………………Leadership Theories
4.0……………………Motivational Drive Theories
4.1………………….Intrinsic and Extrinsic Theory
5.0………………………………The Right Balance
6.0…………………………………..…..Conclusion
MONEY OR PASSION? What is the right motivator?
!
1.0 Introduction
This report will be analysing the two roles with managing and leading a team. There will an explanation of qualities and key skills that are needed and then theory added for examples on what is the right way to organise and drive a team. After applying theory, there will be an explanation on what is the right balance coming to a conclusion on what a manager and leader need to do to coming together and become a good Editor for a magazine.
!
2.0 Management
When managing a team there are different techniques that can be used in the work place to help achieve goals and create a happy environment for the people of the work place. Although in some cases a manager of a company can work his way up to this role, there is a theory that some people were born to be leaders (Fixed Trait Theory.) This theory suggests that people are born with certain traits and that they are also predictable, having only one goal and not reaching anything past that point. When it comes to leadership and management, although they would be intwined together, they mean different things. As Kotter, J suggests, management is to plan and prepare budgeting, solving problems and controlling the staff as well as making sure the technology and strategy of management is steady and successful. (http://www.kotterinternational.com/our-principles/changeleadership)
With those set of skills, the manager also has to take on the
EDITORIAL PRACTICE
Assignment 2: Understanding and practicing the creative process of feature commissioning in consumer magazines
PU001188
Word Count: 2,786
GEORGY MOORE
MOO12353314
C
O
N
T
E
N
T
S
1.0…………………..………………….Introduction
2.0………………..…………………..Management
3.0……………………………………….Leadership
3.1……………………………Leadership Theories
4.0……………………Motivational Drive Theories
4.1………………….Intrinsic and Extrinsic Theory
5.0………………………………The Right Balance
6.0…………………………………..…..Conclusion
MONEY OR PASSION? What is the right motivator?
!
1.0 Introduction
This report will be analysing the two roles with managing and leading a team. There will an explanation of qualities and key skills that are needed and then theory added for examples on what is the right way to organise and drive a team. After applying theory, there will be an explanation on what is the right balance coming to a conclusion on what a manager and leader need to do to coming together and become a good Editor for a magazine.
!
2.0 Management
When managing a team there are different techniques that can be used in the work place to help achieve goals and create a happy environment for the people of the work place. Although in some cases a manager of a company can work his way up to this role, there is a theory that some people were born to be leaders (Fixed Trait Theory.) This theory suggests that people are born with certain traits and that they are also predictable, having only one goal and not reaching anything past that point. When it comes to leadership and management, although they would be intwined together, they mean different things. As Kotter, J suggests, management is to plan and prepare budgeting, solving problems and controlling the staff as well as making sure the technology and strategy of management is steady and successful. (http://www.kotterinternational.com/our-principles/changeleadership)
With those set of skills, the manager also has to take on the
References: • Drive - The surprising truth about what motivates us. Pink, D.H. 2009. Riverhead Books. Managing People. Thomson, R. 2002. Adair, J. The John Adair Handbook of Management and Leadership. 2004. Thorogood Maslow, A Watson, T. (2001) Organising and Managing Work: Organisational, Managerial and Strategic Behaviour in Theory and Practice