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A Critical Evaluation of the Reasons to Simon Cowell's Success

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A Critical Evaluation of the Reasons to Simon Cowell's Success
Word count: 1872

A critical evaluation of the reasons to Simon Cowell’s success

Table of Contents Introduction 2 Leadership Styles 2 Main Views of Management 3 Intrinsic and Extrinsic Motivation 4 Intuition 4 Kirton Adaption-Innovation Inventory 5 Belbin team role self-perception inventory 6 Conclusion 7 References 8

Introduction Simon Cowell is a British Music Executive and entrepreneur. Like many entrepreneurs he has had it all, lost it all and got it all back again. Cowell dropped out of school at 15 and had no formal qualifications. He started off working in the mail room for music label giant EMI thanks to his father’s connections within the company. (The Biography Channel, n.d). After becoming a Record producer, Cowell decided to set up his own record label, Fanfare. Due to no fault of his own, Fanfare Records failed when its parent company went bust. Cowell, who was 30, lost everything and was forced to move in with his parents. In an interview with Bloomberg Businessweek, Cowell admits that loosing everything “was the best thing that happened in my life” (Cowell, 2006).
Cowell started making a name for himself at Fanfare records and when that failed, BMG hired him as an A&R (artists and repertoire) Consultant where he signed acts such as Westlife (Sony Music Entertainment, 2007). As an A&R consultant he was responsible for scouting and signing artists to the label and negotiating the contracts.
Like many entrepreneurs, such as Donald Trump, Lord Alan Sugar and Peter Jones, Simon Cowell is a household name in the UK and America due to TV talent and reality shows including Dragons Den, Britain’s Got Talent and The Apprentice. However, the difference with Cowell is, that instead of just being paid to star in them as a judge, he helps create and produce them as well manages many of the acts that appear on his shows.
In 2001 Pop Idol aired for the first time on British TV. Cowell was known as “Nasty Simon” due



References: Whittom, A., & Roy, M.-C. (2009). Considering Participant Motivation In Knowledge Management Projects. Journal of Knowledge Management Practice , 15-18, Retrieved 1/11/2010. Belbin, R. (2004). Management Teams: Why They Succeed or Fail . Butterworth-Heinemann, Retreived 28/10/2010. Cowell, S. (2006, January 31). Simon Cowell: From Idol to Inventor. (S. Perman, Interviewer), Retreived 20/10/2010. Hannagan, T. (2005). Management Concepts and Practices. 668-669. Pearson Education UK, Retrieved 3/11/2010. Henry, J. (2001). Creativity and Perception in Management. Sage Publications Ltd, Retrieved 19/10/2010. Kirton, M. (1976). Kirton KAI inventory tool - Characteristics of adaptors and innovators, ACS Publications, Retrieved 1/11/2010. Mintzberg, & Westley. (1989). Visionary Leadership and Strategic management. Strategice Management Journal , 10 (S1), 17–32, Retrieved 24/10/2010 Sony Music Entertainment. (2007, 3 12). Company News. Retrieved 20 10, 2010 from Sony Music Entertainment: http://www.sonymusic.co.uk/company_news.php/7749/, Retrieved 22/10/2010 Ryan, R., & Deci, E. (2000). Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions. Contemporary Educational Psychology , 54-67. Retrieved 23/10/2010. The Biography Channel. (n.d). The Biography Channel. Retrieved October 20, 2010 from Simon Cowell Biography: http://www.thebiographychannel.co.uk/biographies/simon-cowell.html, Retrieved, 20/10/2010

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