Easyjet Analysis
Despite an increase in operating costs in 2010, Easyjet has achieved a remarkable performance compare to 2009. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Additionally, its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million
Table of Content
Introduction
I/ Easy Jet : General Overview
II/ Comparison
A/ Low costs airlines versus traditional airlines
B/ EasyJet compared to other low-costs airlines
III/ Global Strategy
IV/ What’s next? What are the future predictable trends?
Conclusion
Introduction
Just recently, on December 17, 2003, the world celebrated a hundred years of flight to honor the Wright Brothers’ first controlled, powered, heavier-than-air human flight at Kitty Hawk, NC. Only about five decades later, after World War Two had drawn to an end, civil aviation cut its teeth and started to become a reliable, viable and convenient means of mass transportation on a global scale. However, in the pioneering years of commercial aviation, scheduled air services were mostly inexistent and customers had to charter their flights on a personal level. This changed after World War One. Thousands of ex-military pilots were released on the civil market and fundamental improvements of the available aircraft slowly altered the public’s perception of civil aviation from adventure to convenience. Nevertheless, at this time airships were still thought to be the future of civil aviation.
Another World War had to occur to boost aviation technologies which in turn created new possibilities for the airline business. The introduction of pressurized cabins and jet propulsion allowed to carry more passengers per flight over longer distances in shorter time. Additionally, increasing standardization in terms of aircraft and the airports’ ground equipment were a vital
Table of Content
Introduction
I/ Easy Jet : General Overview
II/ Comparison
A/ Low costs airlines versus traditional airlines
B/ EasyJet compared to other low-costs airlines
III/ Global Strategy
IV/ What’s next? What are the future predictable trends?
Conclusion
Introduction
Just recently, on December 17, 2003, the world celebrated a hundred years of flight to honor the Wright Brothers’ first controlled, powered, heavier-than-air human flight at Kitty Hawk, NC. Only about five decades later, after World War Two had drawn to an end, civil aviation cut its teeth and started to become a reliable, viable and convenient means of mass transportation on a global scale. However, in the pioneering years of commercial aviation, scheduled air services were mostly inexistent and customers had to charter their flights on a personal level. This changed after World War One. Thousands of ex-military pilots were released on the civil market and fundamental improvements of the available aircraft slowly altered the public’s perception of civil aviation from adventure to convenience. Nevertheless, at this time airships were still thought to be the future of civil aviation.
Another World War had to occur to boost aviation technologies which in turn created new possibilities for the airline business. The introduction of pressurized cabins and jet propulsion allowed to carry more passengers per flight over longer distances in shorter time. Additionally, increasing standardization in terms of aircraft and the airports’ ground equipment were a vital