EasyJet Airline Company Limited headquartered at London Luton Airport is the UK’s largest budget airline measured by number of passengers carried, operating domestic and international scheduled services. Easy Jet has grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. Ryanair another budget airline is currently Easyjet’s biggest competition. EasyJet has adapted cost-cutting measures such as not selling connecting flights or providing complimentary snacks on board. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras and keeping operating costs low however EasyJet flies mainly to primary airports. EasyJet also focuses on attracting business passengers by offering convenient services such as the "Flexi fare" which allows free of charge changes to the flight within a window, speedy boarding and a checked in bag.…
WestJet plans to retain its existing customers while attracting new customers to build on its strong domestic market position by providing excellent, high quality services on an international scale. WestJet wants to be the airline of choice for long-term customers, and plans to design a new frequent flyer system to reward these customers for their business by offering various incentives. WestJet also plans on designing new revenue streams to meet the needs and requirements of its customers to ensure that they continue to receive the same high quality service. WestJet believes that by achieving these objectives, it can become one of the World’s leading airlines.…
The entire business model of both WestJet and JetBlue is centered on being a “low-cost, high-efficiency…
Brand and Product Image – Each competitor in this industry will need to continually work on communicating and maintaining its overall brand image that is consistent with its mission and vision. Additionally, certain key products should have high visibility in terms of the image they represent. Loyalty from customers will be driven in part by these branding images.…
The threat for easyJet of new entrants stems mostly from rival budget airlines flying short haul. Capital requirements are high to establish an airline, and there are already signs that the market is becoming saturated (which may lead to an eventual market rationalisation). easyJet already enjoys economies of scale and therefore has a cost advantage over any new entrant. The brand is well known and highly publicised, again, something which a new entrant would struggle to replicate.…
Sir Stelios Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Due to the research, (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. More than 29 million passengers carried by the largest airline company EasyJet in the UK. It is corporates with 44 out of Europe’s 50 largest airports. Apparently, it could become one of the largest short-haul airline listed company. “Our aim is to make travel easy and affordable for all our passengers.” EasyJet’s chief executive said (BBC 2012).…
Is Global warming a real threat? “Global warming is the increase in the average temperature of the Earth’s surface” (Global Warming Nasa.) It has the effect of making the Earth’s surface warmer compared as it was the previous years. This effect is also referred to as the “greenhouse effect.” Accordingly to Global Earth Science, “the global average temperature has increased about 0.7 to 1.4 degrees F (0.4 to 0.8 degrees C) since the late 1800 's and many experts estimate that the average temperature will rise an additional 2.5 to 10.4 degrees F (1.4 to 5.8 degrees C) by 2100 in which, that rate of increase would be the largest increase ever recorded in history.…
Creating a brand is important for a business. This helps customers recognize the products and associate with that brand name, as well as builds trust between the consumer and the company. Taking steps to show that the company is honest, cares about product quality, considers the environment, and values customers’ opinions is beneficial and helps a business gain loyal customers. Being a brand that people know and trust is what will push customers into choosing that brand over competitors.…
pair of jeans" and urged travellers to "cut out the travel agent". Its early advertising…
The demand of air travelling has been increasing quickly leads to the appearance of many low cost carriers which focus on popular class. This had made huge changes in the original service and pricing strategy. Easy-jet is one of the most successful low-fare airlines in the World, which has a noticeable measure of pricing it product. In the airline industry around the world has appeared low cost carriers as major players who have created huge changes in the original service and pricing strategy. Easy-jet is one of the most successful low cost short-haul ones in England as well as European.…
Same name? it is good idea to use a same name so they would expect same quality and same price. And it is cheaper to advirtise because easyjet is already well known.…
This is a report about the e-marketing management of the easyJet airline which is one of the airlines which has embraced the concept of online bookings. Under this arrangement, the company has been able to cut a portion of the market and its customer base has been rising since it started online bookings in 1998. The company has been able to commence other service and integrate them with its websites such that customers have more access to various services through one search engine. This has helped the company to grow and diversify its range of product.…
So a brand is considered to be premium only when the customers believe the brand is…
Branding is a key element of a firm’s marketing strategy. Strong brands help establish the firm's identity in the market place, and develop a solid customer franchise (Aaker, 1996; Kapferer, 1997; Keller, 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson, 1992). A strong brand name Theycan also provide the basis for brand extensions, which further strengthen the firm's position in the marketplace as well as potentially enhancing the brand’s value (…
New competitor arrives the launching period, Competition occurs. Build brand image to be above competitor by seeking for competitor niches.…