Rela Marketing
GAP model:
Place each sentence in the right gap, compare it to the other group.
Gap 1: They both managed to do it right.
Gap 2: The solution group thought that it was that it was open 24/7 but it should be that the employees knows why & how it works.
Gap 3: Easycar was closed in the middle of the night
Gap 4: Had some problems but we sorted it out
Q1: How/why do you think that EasyCar was able to succeed in such a highly competitive market? Connect it to a theory that you think is relevant. EasyCar has got a good reputation because of EasyJet. They don’t work with any agents, they used their own market.
Flexible
Different locations and different opening time
Information system
Predict what it going to be in the future? Good at planning ahead.
A risk planning ahead, maybe not financially.
Empowering employees and have them take decisions.
Administrative losses
In terms of relationship marketing they did not do well.
A different business design
Service Market triangle, cheap car (but with certain cars) Internal Marketing
Instructed the employees.
Other opinion: The company did not want to have any relationship at all, just make the transaction.
External Vs. Internal Marketing
Just 1 employee.
Marketing Analysis.
Pros and Cons of being a subsidiary company that is so closely connected to the parent company?
Divided them into two group into pros and cons and gave them 5 minutes to discuss about it in the group.
Cons: because the easyjet to already successful so they would have more pressure on them to be good as well as them
Cons: easeycar easy for them to advertise cheap
The brand can effect each other if one does something wrong their brand name will be hard.
Same name? it is good idea to use a same name so they would expect same quality and same price. And it is cheaper to advirtise because easyjet is already well known.
Easyinternet café was a failure, they have a lot of
Place each sentence in the right gap, compare it to the other group.
Gap 1: They both managed to do it right.
Gap 2: The solution group thought that it was that it was open 24/7 but it should be that the employees knows why & how it works.
Gap 3: Easycar was closed in the middle of the night
Gap 4: Had some problems but we sorted it out
Q1: How/why do you think that EasyCar was able to succeed in such a highly competitive market? Connect it to a theory that you think is relevant. EasyCar has got a good reputation because of EasyJet. They don’t work with any agents, they used their own market.
Flexible
Different locations and different opening time
Information system
Predict what it going to be in the future? Good at planning ahead.
A risk planning ahead, maybe not financially.
Empowering employees and have them take decisions.
Administrative losses
In terms of relationship marketing they did not do well.
A different business design
Service Market triangle, cheap car (but with certain cars) Internal Marketing
Instructed the employees.
Other opinion: The company did not want to have any relationship at all, just make the transaction.
External Vs. Internal Marketing
Just 1 employee.
Marketing Analysis.
Pros and Cons of being a subsidiary company that is so closely connected to the parent company?
Divided them into two group into pros and cons and gave them 5 minutes to discuss about it in the group.
Cons: because the easyjet to already successful so they would have more pressure on them to be good as well as them
Cons: easeycar easy for them to advertise cheap
The brand can effect each other if one does something wrong their brand name will be hard.
Same name? it is good idea to use a same name so they would expect same quality and same price. And it is cheaper to advirtise because easyjet is already well known.
Easyinternet café was a failure, they have a lot of