Easyjet's Marketing Strategy

EasyJet's early marketing strategy was based on "making flying as affordable as a pair of jeans" and urged travellers to "cut out the travel agent". Its early advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft.
The Airline TV series LWT made Easyjet a household name in the United Kingdom.
To summarise this topic, we have to say that lowcost airline carriers have created a model that is here to stay and that has worked for them and in which they have dominated a saturated market, being that is cuts out the middle man, and every unnecessary expense.
Low cost carriers like Easyjet and Ryanair have been very successful in Europe making even bigger and major national