Company’s Business Plan
By 2016, WestJet aims to be one of the five most successful international airlines in the world, based on profitability. WestJet plans to expand business globally at a rapid pace and grow company’s presence all around the world.
WestJet plans to retain its existing customers while attracting new customers to build on its strong domestic market position by providing excellent, high quality services on an international scale. WestJet wants to be the airline of choice for long-term customers, and plans to design a new frequent flyer system to reward these customers for their business by offering various incentives. WestJet also plans on designing new revenue streams to meet the needs and requirements of its customers to ensure that they continue to receive the same high quality service. WestJet believes that by achieving these objectives, it can become one of the World’s leading airlines.
There are still some challenges that need to be addressed before WestJet can become one of the Worlds leading airlines. WestJet must hire front line customer service agents, who will be responsible for the check-in function for the airline. Since WestJet plans aggressive expansion internationally, the front line staff they will be hiring come from very different countries, and very different backgrounds speaking different languages. How will WestJet introduce and merge its corporate culture with these new front line employees all around the world? The bigger challenge is how will WestJet be able to train all these front line employees all around the globe on its systems with minimum downtime?
Background and Scope
WestJet is the second largest airline in Canada, and one of the most profitable airlines in North America. With the airline industry as one of the most competitive industries, WestJet is setting out to expand globally in order to become one of the world’s largest and most profitable airlines. WestJet...