Preview

Dutch Lady

Satisfactory Essays
Open Document
Open Document
7855 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dutch Lady
DUTCH LADY MILK INDUSTRIES BERHAD. 1.0 COMPANY PROFILE. 1.1 Background.
Dutch Lady Milk Industries Berhad (“ Dutch Lady Malaysia) was incorporated in 1963. Besides being a leader in the quality branded dairy business, it was also the foremost milk company in Malaysia to be registered on Bursa Malaysia, the local Stock Exchange in 1968. Royal FrieslandCampina is its holding company which is a Dutch multinational corporation and among the largest milk companies in the world. The second largest shareholder in its company is Permodalan Nasional Berhad.
In the home and export market, Dutch Lady Malaysia produces and offers various quality dairy products and fruit juices such as Infant Formula, Growing- up Milk, Powdered Milk, Condensed Milk, UHT Milk, Sterilised Milk, Pasteurised Milk, Cultured Milk, Yoghurt and Fruit Juice Drinks. The Company have a strong consumer following in its dairy products as it represented by strong brands such as Dutch Lady, Frisolac, Friso, Completa, Omela and Joy.
The Company trusts in product innovation and its holding company, Royal FrieslandCampina supported this act. The Company continuously improves its processes to provide high quality and nutritious products to its customers. Besides that, the company was the first in the world to recommend a growing up milk powder specifically formulated for children from ages one to three. These products are available now in Malaysia as Dutch Lady 123 and Dutch Lady 456.
Dutch Lady Malaysia supports local industries by putting substantial amount of local ingredients in its products. In addition to that, it is the largest buyer of local fresh milk from the Veterinary Services Department which is done under the Company’s Dairy Development Programme. This programme is done with the cooperation of the DVS and help from the Netherlands Embassy.
Quality Control and Quality Assurance are emphasized in their products. Hence, the company has constantly been recognized by ISO 9001 since

You May Also Find These Documents Helpful

  • Good Essays

    The company offers quality products and is highly recognized for its advocacy for quality and…

    • 2801 Words
    • 12 Pages
    Good Essays
  • Better Essays

    products (Morin, 1990). In 1979, 6.9 million kilolitres of milk were sold in Canada. Thirty-…

    • 2723 Words
    • 12 Pages
    Better Essays
  • Powerful Essays

    "In consumer research Müller Milk certainly got the thumbs up from the two key groups who purchase flavoured milk: young men who purchase on impulse for snacking and consumption on the hoof; and mums purchasing for children as an alternative to other soft drinks."…

    • 3161 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Chinese people like to drink soybean milk, as the British people like to drink milk. Soybean milk with nice taste and good for health, so it suits for every age people. But at the beginning to selling this product in UK market the target audience focuses on young group people (15-30-year old); others will become the potential customers. Because the young group people are easier to accept the new product, but elder people not. It is relate to the country culture and their daily habit. In UK people usually drink milk or juice with their meal, but in China people more often to drink soybean milk, especial during their breakfast time. Because soybean milk is really a kind of good thing. When soybean milk goes on the UK market, the brand and package have to…

    • 4281 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Dutch Lady's Growing Up Milk has a combination of lactose and added plant sugars. This is because, at Dutch Lady Malaysia we always strive to develop Growing Up Milk products which can help bridge the nutritional gap of the children. By providing an optimally and nutritionally balanced Growing Up Milk coupled with a healthy daily meal, it will help your child to achieve a nutritionally balanced diet which is important for his/her growth.…

    • 1089 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Market Share

    • 583 Words
    • 3 Pages

    Vinamilk, one of top milk manufacturers in Vietnam, is specializing in manufacturing high quality products from core dairy products include liquid and powdered milk to value – added dairy products such as condensed milk, cheese, yogurt and coffee... The organisational objectives are to grow its market share in Vietnam as well as overseas countries. Hence, to expand market share in Australia, one of the large export markets of Vinamilk, this organisation has to develop a good marketing strategy for a product named Dielac Sure. This product, which is developed by Center for Nutrition Research and Product Development of Vinamilk, is good for older people and intolerant persons because it contains high protein and no lactose help to increase calcium absorption, digestion, advantageous bacteria and laxative, especially it is trusted to use as medicine.…

    • 583 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Juhayna Consumer Behavior

    • 3039 Words
    • 13 Pages

    This organization produces a product mix, which includes Milk, Yoghurt, and Juice in many different flavors. In 1988, the company launched flavored Milk; these flavors included strawberry, banana, and chocolate. In 1990, the company launched a new milk brand called Rayeb ®. The product mix of the company increased its production to 120 tons per day in 1991. In 1988, the Company started the exporting of its products to European, US and Arab Gulf markets. (El-Saadani, 2005).…

    • 3039 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Mona Communication Plan

    • 1360 Words
    • 6 Pages

    Mona is a brand of the company: FrieslandCampina. The company produces different kinds of dairy products under different brand names. The main brands of FrieslandCampina are: Friesche Vlag, Chocomel, Fristi, Dutch lady, Appelsientje, Milner, Campina, Landliebe, Optiwell and of course Mona. FrieslandCampina produces custard, yoghurt and puddings under the name Mona.…

    • 1360 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    For generations, Dutch Lady Milk Industries principal business is to supply quality dairy and infant nutrition products to the nation. Today Dutch Lady ranks among the top three dairy producers in Malaysia. Generations of Malaysians have grown up on Dutch Lady dairy products. While Dutch Lady first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industries' extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. Every product innovation that rapidly develops infant and child formula range is backed by extensive research both locally and internationally.…

    • 3203 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    As the market leader in the dairy category, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) has a rich heritage of more than 130 years of dairy experiences, a legacy we enjoy from being part of one of the largest multinational dairy cooperatives in the world called Royal FrieslandCampina.…

    • 932 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    THtruemilk

    • 4615 Words
    • 13 Pages

    Vietnam is gradually open the economy to well-come theere of international trade, which create a great incentive for any industry, including dairy industry, to expand production, enhance competition and better benefit domestic as well as foreign consumers. Dairy products offered in Vietnam market today, for that reason, become various. TH True milk, the young and potential producer in this industry, has been well-known as a domestic firm providing high-qualified dairy products with acceptable price. In the band new economy background, TH True milk also cope with severe competition, but still not only survive but also continuously get further step in dominating the domestic market. Fresh milk is one of TH group’s strategy, and an outstanding example of TH true milk’s success in term of market share as well. To clarify culprits for TH true milk’s prosper and also work out some suggestion for its further development, our group has managed to make some analysis of overall market, business environment, brand, customers and competitor s as well as SWOT matrix applied for the company itself.…

    • 4615 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    PRINCIPLES OF MANAGEMENT PNGB 113 SEMESTER 1 (2009/2010) SECTION 3M MISS SABIHAH HITAM FOOD AND BEVERAGE COMPANY DUTCH LADY MILK INDUSTRIES BERHAD GROUP MEMBERS: NOOR FATHILLAH MOHAMAD MAKI AC082898 NOR AMIRA BAHARUDIN AC082906 NOR FARAH ATILIA JASMIM AC082909 NUR AIMI ZULKIFLI AC082918 NUR SHAKIRAH JAMAL NASIR AC083934 NUR SYAFIQAH SHAMSUDIN AC082935 CONTENTS |Particulars |Page | |Introduction: | | |- Company’s Background and History |3-4 | |Type of Products: | | |- Growing Children | | |- Family |5 | |- Young Adults | | |Organization Vision | | |- Corporate Vision |6 | |Organizational Structure | | |- Management Level |7…

    • 3774 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    In terms of the economy grows, people 's lives are being enhanced so the people 's demand is improving and they are also concerned more about themselves. So Vinamilk made products to meet the needs of all objects, such as milk for children, adult milk, milk for mothers, milk for those who are slimming, ...…

    • 1445 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Nestle Article

    • 637 Words
    • 3 Pages

    Nestlé Malaysia innovated and reformulated a range of products to meet the nutrient deficiencies highlighted in the NPANM II. For example, Nestum Sarapan Berkhasiat (“Nutritious Breakfast”) is a wholegrain product that is also a source of vitamin A, folic acid, iron, iodine and zinc, the nutrients most commonly deficient among Malaysians. Other recently reformulated products include Milo UHT Less Sweet, a long-life milk with reduced sugar levels, and Maggi Tastylite noodles with lower fat and sodium content.…

    • 637 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The core purpose of the said company is the statement “Making everyday life a celebration”. They aim to make their products as a source of enjoyment to people who are fund of drinking and eating during different occasions.…

    • 2235 Words
    • 9 Pages
    Powerful Essays

Related Topics