The importance of diet and nutrition in combating non-communicable diseases and the prevalence of obesity has seen an increased political response at a national level. Nestlé supports a number of comprehensive nutrition platforms and plans, including those in Malaysia and Singapore.
The National Plan of Action for Nutrition of Malaysia II (NPANM II) is a 10-year framework, running until 2015, for integrating nutrition-related activities across the country. Its objective is enhancing the nutritional wellbeing of Malaysians and addressing the rising incidence of diet-related, non-communicable diseases such as obesity and diabetes.
Nestlé has supported NPANM II initiatives by:
fortifying relevant products with commonly deficient nutrients reducing health-sensitive nutrients
providing educational materials to improve consumer awareness training employees and students.
Nestlé Malaysia innovated and reformulated a range of products to meet the nutrient deficiencies highlighted in the NPANM II. For example, Nestum Sarapan Berkhasiat (“Nutritious Breakfast”) is a wholegrain product that is also a source of vitamin A, folic acid, iron, iodine and zinc, the nutrients most commonly deficient among Malaysians. Other recently reformulated products include Milo UHT Less Sweet, a long-life milk with reduced sugar levels, and Maggi Tastylite noodles with lower fat and sodium content.
To support these improvements, a consumer marketing programme and several Nestlé publications were used to convey information on food labelling to the public, while a partnership with the National University of Malaysia will see a nationwide study of the nutritional status and eating habits of primary school children.
The Ministry of Health appreciates Nestlé’s efforts in supporting the NPANM II, and encourages further involvement.
“Love Your Heart” is a strategic partnership between Nestlé and the Singapore Heart Foundation (SHF), a non-profit NGO aimed...
Please join StudyMode to read the full document