Nestle Article

Topics: Nutrition, Health, Health care Pages: 3 (637 words) Published: February 18, 2013
The importance of diet and nutrition in combating non-communicable diseases and the prevalence of obesity has seen an increased political response at a national level. Nestlé supports a number of comprehensive nutrition platforms and plans, including those in Malaysia and Singapore.


The National Plan of Action for Nutrition of Malaysia II (NPANM II) is a 10-year framework, running until 2015, for integrating nutrition-related activities across the country. Its objective is enhancing the nutritional wellbeing of Malaysians and addressing the rising incidence of diet-related, non-communicable diseases such as obesity and diabetes.

Nestlé has supported NPANM II initiatives by:

fortifying relevant products with commonly deficient nutrients reducing health-sensitive nutrients
providing educational materials to improve consumer awareness training employees and students.
Nestlé Malaysia innovated and reformulated a range of products to meet the nutrient deficiencies highlighted in the NPANM II. For example, Nestum Sarapan Berkhasiat (“Nutritious Breakfast”) is a wholegrain product that is also a source of vitamin A, folic acid, iron, iodine and zinc, the nutrients most commonly deficient among Malaysians. Other recently reformulated products include Milo UHT Less Sweet, a long-life milk with reduced sugar levels, and Maggi Tastylite noodles with lower fat and sodium content.

To support these improvements, a consumer marketing programme and several Nestlé publications were used to convey information on food labelling to the public, while a partnership with the National University of Malaysia will see a nationwide study of the nutritional status and eating habits of primary school children.

The Ministry of Health appreciates Nestlé’s efforts in supporting the NPANM II, and encourages further involvement.


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