Does a Successful Internal Communication System Result in a Motivated Workforce?
Research Question:
Does a successful internal communication system result in a motivated workforce?
Introduction
As little as a few decades ago, managers believed that the behind the scenes dealings of their companies were of no concern to employees. Thus, information that may have motivated employees or inspired their job interest was not available to them as they were merely considered another cog in the organisational wheel'. Since that time, management science has formed a basis for analysing management style and its influence on communication and motivation. Described by Phillip V. Lewis, " basically, motivation is any influence that causes behaviour "
Background
As an undergraduate at Leeds Metropolitan University, studying for BA Honours Public Relations degree, the author has studied the Organisational Behaviour module, which focused on behavioural studies within a work place environment. One major component of the module was motivation, and identified was Maslow's Motivational Theory, used as a tool in helping to better understand employee behaviour in organisational settings. The aim of this study will be to observe this theory with reference to a chosen case study of an organisation, and establish whether there is a connection by which internal communications contributes to helping create a motivated workforce.
The inclusion of a case study in the dissertation will provide an opportunity to study in-depth, certain aspects of communication within an organisation, within a limited timescale. If possible more than one organisation will be approached with the hope of gaining a broader analysis and understanding of the link between internal communication and motivation of employees.
The main case study organisation will be Eurostar International, within the human resources and public relations departments based at Waterloo, London. The author has close contacts with this organisation and has previously carried out a work placement
Does a successful internal communication system result in a motivated workforce?
Introduction
As little as a few decades ago, managers believed that the behind the scenes dealings of their companies were of no concern to employees. Thus, information that may have motivated employees or inspired their job interest was not available to them as they were merely considered another cog in the organisational wheel'. Since that time, management science has formed a basis for analysing management style and its influence on communication and motivation. Described by Phillip V. Lewis, " basically, motivation is any influence that causes behaviour "
Background
As an undergraduate at Leeds Metropolitan University, studying for BA Honours Public Relations degree, the author has studied the Organisational Behaviour module, which focused on behavioural studies within a work place environment. One major component of the module was motivation, and identified was Maslow's Motivational Theory, used as a tool in helping to better understand employee behaviour in organisational settings. The aim of this study will be to observe this theory with reference to a chosen case study of an organisation, and establish whether there is a connection by which internal communications contributes to helping create a motivated workforce.
The inclusion of a case study in the dissertation will provide an opportunity to study in-depth, certain aspects of communication within an organisation, within a limited timescale. If possible more than one organisation will be approached with the hope of gaining a broader analysis and understanding of the link between internal communication and motivation of employees.
The main case study organisation will be Eurostar International, within the human resources and public relations departments based at Waterloo, London. The author has close contacts with this organisation and has previously carried out a work placement