Leadership Style Communication

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UNIVERSITY OF SOUTH AUSTRALIA

SCHOOL OF COMMUNICATION

The communication used by managers in guiding the employees’ efficiency at work

Low Yik Woon
1102k12756 / Unisa: 110070880

Bachelor of Arts (CMM)
SOC
October 2012

The communication used by managers in guiding the employees’ efficiency at work

Low Yik Woon

ABSTRACT

Communication is the basis for direction, motivation as well as establishment of an effective leadership. Leaders develop interpersonal relationships with the members in organisations are attempt to convince the followers to attain the goals which define the success of the outcome. Effective leaders are responsible to form valued relationships of using the communication tools available to communicate with employees in order to achieve their target performances more efficiently. This study will be carried out with a structured questionnaire to the managers in PropertyGuru located at Bangsar South to investigate the communication used by managers in guiding the employees’ efficiency at work. A qualitative research was adopted and conducted by using semi- structured interviews and face-to-face interviews with four managerial levels from PropertyGuru, an online media Malaysian property portal company. It uses purposive sampling method to target the manager and conducted with 14 open-ended questions. This research will determine the communication used by the managers from PropertyGuru by using content, direction of flow, channel and style of communication in guiding the efficiency of work among the employees in organisation. The findings indicate that the employees were looked after by the manager so that they work out the issue together to achieve KPI; practicing free-flowing communication as a team based; frequently used of face-to-face and email to communicate; giving opportunity to innovation of new idea and consist of formal and informal to enhance the efficiency of work in guiding employee in their workplace. With that, communication among the employees is an important key that determine the success of an organisation especially it has to work in two ways communication.

1. INTRODUCTION
Communication is an essential tool in an organisation; it is part of every operational process where organisation can’t exist without communication. Organisational communication define as sending and receiving messages that create and maintain a system of consciously coordinated activities two or more persons (Salwen and Stacks, 1996). Communication is the basis for direction, motivation as well as establishment of an effective leadership.

Leadership is a behavior and position. The attitude towards organisational personnel carried by leader, defines the success of the outcome. The relationship between leaders, employee and external persons directly affects these activities (Ramirez, 2010). Leadership is a process of interaction to create goals and guiding the individuals and group to achieve them in an organisation. The follower is their most valuable asset in an organisation hence leaders are responsible of using the communication tools available to communicate with employees in order to achieve their target performances more efficient.

In the leadership communication, the key of communication involves a constant routine between leaders with employees informing about general matters that influence their work role it leads to a better understanding of management’s actions, to reducing the misunderstanding arisen in daily activities and to enhancing mutual trust between leaders and the employees (Daniel.D, 2011). Trust develops over time, not overnight, but it can be destroyed in a moment. It involves listening at all levels. Listening is a necessary process for both parties to be alert on the attention while evaluating words and nonverbal actions (Daniel.W 2006). Leaders can just destroy the communication overnight by giving negatively impact of confidence and...
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