Suggett, P. (n.d.). Sex in advertising does sex really sell and if so why [Magazine]. About. Retrieved from advertising.about.com…
It's a fact: Sex does indeed sell. It's not a mystery anymore, the secret is no longer. For instance, if a mother with teenage daughters was working for an advertisement company, and her boss told her to go advertise that the company needed high school girls to model their product, that being provocative clothing that promoted sex. The money/salary the mother makes, drives her ambition to sell the product. However, her boss wants her to go promote the product at a high school. The mother feels like she has an obligation to her fellow mothers in her community whose daughters might be promoting the…
The ad I chose is of CoverGirl which is one of the most successful cosmetic companies in the world. As most CoverGirl advertisements, this ad is also for the female audiences. The ad to me seems to target young and middle age woman of any race or some men who think that they can make their women look like the model as in the ad. CoverGirl attracts women by convincing them that the use of makeup product will increase the qualities in their personality and resemble that the celebrity possesses like simply by using Covergirl's lipstick or any other product. The advertisers determine exactly who they want their target audience to be and establish intelligent ways for their product to be the preferred one. Cover Girl is known for their…
The point of view of the audience, is that of being seated beside the female model; using a subjective effect that creates the illusion of greater intimacy. The model is visually appealing to both males and females due to the soft warm tones of her skin, as well as having wrinkle-free and blemish-less skin. I believe this ad targets both males and females (preferably couples). Just from the general layout of the ad I would suggest that the target audience is composed of outer-directed consumers: “Achievers”, couples between the ages of 25-54 years old (with the majority being 35 and older).…
Every day we are bombarded with advertisements. Whether it is in a newspaper, a magazine, radio, or TV, there is really no way you can get away from them. Just like this paper, they have their audience at which they are directing the ad towards. Their main goal is to sell their product. Advertisers know all the best ways to get you to appeal to the product they are selling, for example Covergirl cosmetics.…
It is without a doubt that advertisement surrounds one’s life on a daily basis. According to Consumer Reports Website, the average American is exposed to 247 commercial messages each day. In the article “Two Ways a Woman Can Get Hurt” the author Jean Kilbourne strongly believes that advertising is one of the culprits behind the objectification and violence against women. Kilbourne points out that ads depict men and especially women as objects, which subliminally lead to violence but to compare the advertising and pornographic industries is an exaggeration in many ways.…
Today’s society uses much more sexual advertisement then years in the past. They portray young women and men as objects, as they try to vigorously force a product down a person’s throat, by trying to sexually please them or conform to their social norms. However many people that watch these advertisements go buy the product, because there is images of sexually appeasing men and women. In this paper I will summarize the effects that advertising agencies have on people, as well covering the dehumanization of the people modeling and whether the agencies are actually selling their product or there conformity for sex.…
They will engage their targeted audience by age, gender, race, ethnicity, and a lot more, but in this case they only used age and gender. They even used colors to appeal to their product and gender minimizing, but despite that the Ad did a good job advertising and indulging its…
In the last one hundred years, advertisers and film directors have gotten lazy in their fields. Even the writers and directors of commercials have started to lose their talent. Have you noticed that whatever product you are looking into, from burgers to perfume, scandalously clad models and actresses crowd the shot, while the actual product is touched or used once or twice? This is due to the idea that’s been sweeping the offices of writers everywhere, that “Sex sells”. A lack of moral values has been polluting our television channels and commercials between shows, and it’s gotten to the point that women are so overly sexualizxed a new mother can’t even feed her infant child in public without unnecessary criticism and insults. In this modern…
Women, beauty, sex, money--they may seem like completely unrelated words but when combined together create a powerful driving force within American society. This “driving force” is known as media, though, in this essay, I will be focusing mainly on advertisements. There are a variety of ads being made everyday and can be spotted almost everywhere; billboards, magazines, shops, and even online, just to name a few. However, many of these ads--ranging from food to fashion--have began involving women in them. Not just any women either; these women are the idealized women American society has conceptualized as they flaunt their bodies whilst also implying sexual themes. Individuals, literally and figurative, by into the way these advertisements…
Sexuality is a major part of popular culture. America has made sex both alluring and taboo. Advertisers however know that sex sells. Once again, only the extremes are used. Commercials and ads use models to promote; women with tan skin, white teeth, big eyes, and large breasts. Men buy things when an attractive woman is telling them to, and the reverse is true for women. These advertising everywhere from television, to the internet, to magazines. This is very detrimental to society, because it promotes objectification of sexuality and both genders. Camel cigarettes, for example use an appealing woman as an object to sell another object. The model is no longer a woman, and she’s only as valuable as what she is selling. People buying the product support all of this, and the cycle never changes.…
In today's advertisement rich world, advertisements are plastered throughout society; permeating every essence of life; from work to pleasure, ads can be found on anything from the smallest things we use, to the newspapers we read, advertisements really are everywhere. In all industries advertisements help to boost sales, some take them to another scale by literally littering society with them. The biggest example of this is the alcohol industry. I have taken two ads that various companies in the alcohol industry; Bacardi and Crown Royal have done, and compared and contrasted two ads, showing and explaining the various techniques, catch phrases, and creative aspects that the alcohol industry uses…
The first thing that grabs my attention with this advertisement is an example of “ethos” because they used a well-known figure, Katy Perry, to promote their product. When you see celebrities that are promoting brands it makes people think “If this product is good enough for them, it is good enough for me.” I feel this mentality occurs more frequently when a celebrity is promoting make up and skin care products. With celebrities having money, they could buy the best brands out there, so when you see them promoting a product that is in a better appeal for many people (ex. Drug store brands) it can sway someone’s opinion.…
Every day we are exposed to advertising, we drive down the highway and see billboards, we scroll down our news feed on Facebook and see side ads, and our favorite shows cut to commercials on television. According to Jean Kilbourne, advertising is an over 100 billion dollar a year industry and we are exposed to over 2000 ads a day. Advertisements don’t just sell us products, they sell images, values, and concepts of success, worth, love, sexuality, and normality. By doing so, they tell us what we should be. They set unrealistic standards, especially for women. The women in advertisements are more often than not young white women portrayed as beautiful housewives and sex objects, or in other words, these women are objectified. Advertisements should be critically analyzed because they are one of the main sources of influence for young people and what they teach may not be what is best for society.…
They take the sexualization of women to a different level. In this particular advertisement they have the woman in a powerful role. This ad is shown in gray scale coloring. The background shows very ornate detailing on the walls. Heavy encrusted molding outlines the flower detailing. The intricate detailing of the flowers travels all the way up the wall to the ceiling. There is a black fireplace with a think mantle. The model is standing on top of the mantle. She’s grasping the wall with one hand. In the other hand her arm is bent at the elbow. She’s holding a short black leather whip in her hand. The braided portion is draped behind her shoulders. The fall is hanging down next to her long hair by her shoulder. Her long blonde hair is pulled tightly into a high ponytail. A black wrap is placed around the hair to make it stand very tall. Her ponytail is hanging all to one side and it hangs just below her shoulder. She is dressed fully in a black leather pant suit with a long zipper from her belly button to groin. She has a very slender body with the leather outfit hugging every aspect of her curves. There are spikes flanking both sides on her shoulders. Her long legs look even longer with the tall high heeled boots she’s wearing. There is a bottle of Dom Perignon adorned on the fireplace. A man is kneeling in front of the fireplace looking up at her. He is shirtless and appears to be bound…