Comparing Budweiser And Dom Perignon Advertising

Advertising with women can be seen in very different aspects with many different styles. Women in advertising can be shown in submissive roles and in dominant roles. Usually I find that women are shown as passive and the man is in charge of her. I found the Budweiser and Dom Perignon ads very different in the way that women are shown in advertising. The Budweiser ads which are usually directed at men, shows their model with hardly anything on, maybe considered a bit promiscuous. On the other hand, Claudia Schiffer, the champagne model, is shown as authoritative and commanding. Their advertising is shown as affluential and powerful. The setting of the Dom Perignon ad is set in an exquisite home. A person with expensive taste expects a superior
They have evolved in their advertising over the past few decades. Men are the target audience for their advertising. Many men who see these ads remember these specific models. Budweiser uses very attractive models to sell their product. Would men want to see an advertisement with an unattractive model? Most likely, no. The advertisement using a beautiful model is much more likely to sell their product. Their goal is to have a model that would arouse a man’s interest in not only their product, but their model. The model in this ad is the center focus. The Budweiser bottle isn’t the first thing that catches you eye. The ad that I selected shows a beautiful brunette model with long flowing wavy brown hair. Her hair is draped over her arm, near her armpit. This arm is placed out straight and the rest of her arm is off camera. She has very seductive brown eyes, with a come hither look. She has beautiful tanned skin and a very shapely body. The entire background is covered in Budweiser bottle caps that the model is laying in. The red and white bottle caps are covering her naked body in just the right places. It looks like a bottle cap bikini. She is holding the Budweiser bottle symbolically placed in a phallic pose. This arm is bent slightly and her hand is resting on her hip with the bottle in hand. The model is photographed from above, so you can see from mid-thigh and up. This advertisement
They take the sexualization of women to a different level. In this particular advertisement they have the woman in a powerful role. This ad is shown in gray scale coloring. The background shows very ornate detailing on the walls. Heavy encrusted molding outlines the flower detailing. The intricate detailing of the flowers travels all the way up the wall to the ceiling. There is a black fireplace with a think mantle. The model is standing on top of the mantle. She’s grasping the wall with one hand. In the other hand her arm is bent at the elbow. She’s holding a short black leather whip in her hand. The braided portion is draped behind her shoulders. The fall is hanging down next to her long hair by her shoulder. Her long blonde hair is pulled tightly into a high ponytail. A black wrap is placed around the hair to make it stand very tall. Her ponytail is hanging all to one side and it hangs just below her shoulder. She is dressed fully in a black leather pant suit with a long zipper from her belly button to groin. She has a very slender body with the leather outfit hugging every aspect of her curves. There are spikes flanking both sides on her shoulders. Her long legs look even longer with the tall high heeled boots she’s wearing. There is a bottle of Dom Perignon adorned on the fireplace. A man is kneeling in front of the fireplace looking up at her. He is shirtless and appears to be bound