The Feelings Behind a Bud Light Commercial

Topics: Advertising, Rhetoric, Pale lager Pages: 3 (1279 words) Published: March 10, 2011
All commercials have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multibillion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most is the use of humor and sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos. People will do anything for something they love no matter how dangerous it may be. The dedication and loyalty is shown for that person, place, or thing through this action. I found a hilarious commercial on YouTube that shows just how far someone would go for something that they love and cherish. The commercial is advertising Budlight. This commercial was used during the 2006 Super Bowl. There are lots of beer commercials, but this one stood out the most by far. The way it incorporates rhetoric is quite interesting. The audience for this commercial is college students over the age of twenty one and they usually drink beer. They could also use this commercial to look for future buyers that are nineteen and twenty. This Bud Light commercial shows the argument of the risks and powers of drinking Bud Light. This commercial uses many strategies to present their argumentation. Although there is no direct narration in the commercial, there’s a story that is told. There’s dialogue between the two friends running down the hill away from the bear. Comparison and contrast were used to compare how scared they were when they were running from the bear to when the guy put the beer on the rock; the other guy gained the courage to go take the beer. The bottle of Bud Light was used to illustrate the powers of the beer. It showed that the guy supposedly saved himself from the ferocious grizzly bear by using the beer. That shows how this beer would affect someone’s judgment and thought process when faced with a life or death situation. He could...
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