Rhetorical Analysis of an Advertisement

Topics: Advertising, Miller Lite, Female Pages: 2 (706 words) Published: April 18, 2008
Rhetorical Analysis of an Advertisement

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to an attractive woman scantly clad holding a bottle of beer. That is a way that they try and get the females and males to look at the advertisement and read it. They try to portray very attractive people who seem powerful and sure of themselves. One way that you can achieve that is if you drink Miller Lite Beer.

The purpose is to get young adults even ones that are under age to drink their beer. One piece of specific information that is sent across to you is that the beer is brewed with only the finest ingredients. The writer’s whole purpose of this advertisement is to try and sell Miller Lite Beer. The reason that I think that it advertises to people that are under age because the models they use in advertising are usually 17 to 20 years old in my opinion. The author of this advertisement is all about stereotypes such as beautiful women with large bosoms. All this leads to the notion that sex sells. Like the only way that people will care about you is if you are good looking, while less attractive people aren’t equals.

I feel that this type advertisement is not very ethical at all. They send the message that if you do not wear sexy clothes and try and act sexy then you are no good. Plus they are advertising alcohol, using very young looking people, and I...
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