Topics: Apple Inc., Operating system, Microsoft Windows Pages: 22 (7829 words) Published: February 6, 2013
“The Buying Decisions of ‘Etisalat and Du’ On the Use of Microsoft or Apple Products”

Submitted by:
MD. KAMRUL HASSAN Student No: 200922R6445

The Dissertation has been submitted to the
Skyline University College
In partial Fulfilment of the Degree: Bachelor of business Administration (International Business)


Letter of Certificate

This is to certify that the dissertation work, “The Buying Decisions of ‘Etisalat and Du’ On the Use of Microsoft or Apple Products’’, of the student ‘Md.Kamrul Hassan’, (ID NO: 200922R6445) is the original work undertaken by him and has been supervised by me towards the partial fulfilment of the award of Bachelor of Business Administration majoring in International business of Skyline University College.  I further certify to the best of my knowledge that this project has not been copied and not submitted elsewhere for the award of any other degree at any other institution.  

 Dr. Meraj Naem------------------------------
Skyline University College Signature of the supervisor


The writing of this dissertation has been one of the most significant academic challenges I have ever had to face. Without the support, patience and guidance of the following people, this study would not have been completed. It is to them that I owe my deepest gratitude. * Dr. Meraj Naem who undertook to act as my supervisor despite his many other academic and professional commitments. His wisdom, knowledge and commitment to the highest standards inspired and motivated me.

* My friends and whoever directly or indirectly helped me to during the course of dissertation.

* The respondents from the “Etisalat” & “DU” who have provided much valuable information by answering my questionnaires.


This research paper describes the buying decisions of ‘Etisalat & Du’, as to whether they prefer Microsoft or Apple products. People have different choice according to needs. Business organizations and telecommunication sectors judge product on usability. Data analysis suggests many important elements impact the buying decision of an individual or any specific company. Data analysis also suggests Microsoft and Apple continue to push the envelope when it comes to developing software and hardware. The main objective of this research is- which company do people prefer? To find answers to the research questions of this research, data analysis and descriptive study has been used, because it involves observing and describing the behaviour of a subject without influencing it in any way. This method is used to obtain a general overview of the subject, and answers who, what, and why of the study. The two giants pride themselves for producing cutting edge consumer and business products, and are leading the developments in software and hardware. But what about their websites how do they both compare, and more important, which one is better and more usable? This study will help reader to find all this answer.

Chapter No.| Particulars| Pg No.|
1| Introduction * Aims of Independent Study * Objectives| 6-8| 2| Literature Review| 9-27|
3| Research Methodology| 29-31|
| * Research Design| 30|
| * Research Approach| 30|
| * Research Instrument| 31|
| * Sampling Design| 31|
4| Data Analysis| 32-36|
5| Conclusion| 37-39|

Aims of the Study
Computers and other...
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