Dissertation: Fast Food Restaurants

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ABSTRACT

Organizational behaviour in fast food industry is an important area to analyze as fast food sector is growing rapidly. It has direct positive relation with organizational productivity. Around the globe, the penetration of fast food sector is enormous. A field study was conducted in order to evaluate the employees’ perception of various dynamics of organizational behaviour. The context selected was the fast food restaurants of Pakistan. A sample of 100 fast food restaurants’ employee was selected and data was collected using pre-printed structured questionnaires. The main data collection technique employed was factor loading using principle component analysis. It was performed on various constructs which were used to understand the organizational behaviour.

The findings of this dissertation exerts organizational decision markers to focus on acceptance of change by managers and employees, being more responsive to customers’ suggestions, employees awareness about organizational mission, non-monetary appreciation by the colleagues and seniors, task prioritization, intra-team dynamics, workload adjustment, resource sufficiency, organizational justice in the form of fairness, imparting training to the employees, job relevant training to employees, provision of congenial work environment to employee, security at work place, coordination with employees, ensuring transparency while promoting people and elimination of biasness among employees. The accomplishment of these would have important bearings on overall organizational behaviour and will ultimately improve the productivity of the organization. Like many researches, this research also has some limitations. Future research should take in to account these short comings.

Table of Contents
ABSTRACT1
CHAPTER 1: INTRODUCTION OF DISSERTATION: AIMS AND OBJECTIVES OF DISSERTATION5 1-1: A Brief Account of the Area of Interest:5
1-2: Choice Rationale of the Thesis Research:6
1-3: Aim of the Dissertation Research:7
1-4: Fast Food Industry of Pakistan – the Context:7
1-5: Research Questions of Dissertation:8
1-6: Research Objectives of Dissertation:9
1-7: Nature of Research Output and Final Outcome of Dissertation:10 1-8: Structure of the Thesis:11
1-9: Chapter Summary:12
CHAPTER 2: REVIEW OF ACADEMIC AND SCHOLARLY LITERATURE13
2-1: Organizational Behaviour– An Imperative issue for Businesses:13 2-2-1: Culture:15
2-2-2: Change:16
2-2-3: Customer Orientation:17
2-2-4: Rewards and Recognition:18
2-2-5: Leadership/Supervision:19
2-2-6: Fair Treatment of Employees:19
2-2-7: Job Characteristics:20
2-2-8: Training:20
2-2-9: Work Environment:21
2-3: Summary:22
CHAPTER 3: THEORETICAL FRAMEWORK OF THE DISSERTATION23
3-1: Theoretical Underpinnings - Rationale:23
3-2: Research Aims and Objectives:24
6.1.13-2-1: Background Discussion:24
6.1.23-2-2: Research Aims:25
6.1.33-2-3: Research Objectives:26
3-4: Summary:32
CHAPTER 4: DESIGN, METHODOLOGY AND METHOD(S) OF DISSERTATION RESEARCH33 4.1: Nature of Research Endeavours:33
4.2: Type of Research:34
4.3: Reference to Sampling Frame:35
4.4: Population Attributes and Sampling Design:35
4.5: Decision on Sample Size:36
4.6: Characteristics of Data Collection Instrument:36
4.7 Pre-Testing the Data Collection Instrument:37
4.8: Field Survey and Data Collection - Primary and Secondary Research:37 4.9: Data Analysis and Report Writing:38
4-10: Summary of the Chapter:39
CHAPTER 5: FINDINGS AND ASSOCIATED DISCUSSION40
5.1: The Pakistani Fast Food Sector – Context of Dissertation:40 5-2: Reliability Analysis:42
5 - 3: Review of Dissertation’s Aim and Associated Objectives:43 5 - 4: Demographic Profile of the Employees:44
5 - 5: Primary Data Analysis:46
5 - 6: Research Objective 1: To explore the employees’ perception of culture of fast food restaurants of...
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