Systems and Operations Management Mercedes Benz

Systems and Operations Management
Mercedes Benz
Analysis of the competitiveness of operations management

Abhijeet Ghosh, A4060514, MBA Intake 14 (Group B)
London School of Business and Finance

Table of Content

Executive Summary & Introduction 3
Product and Services 3
Task 1: Operations Management 4
Operations Strategy 4
Process Design 4
Body Shop 5
Paint Shop 6
Assembly 7
Just in Time 8
Quality Management 8
Innovation and Improvement 9
Supply Chain Management 10
Task 2: Integration of Information system 12
Business Integration Server 13
Task 3: Job Design 14
Lean Manufacturing 14
Conclusion 15
Appendix 16
Reference 18

Executive Summary and Introduction
Mercedes-Benz is a division of the German manufacturer Daimler AG, and the brand is used for automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Württemberg, Germany. The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motor-wagen, widely regarded as the first automobile.
Part of Daimler AG, Mercedes-Benz USA (MBUSA) is responsible for the distribution and marketing of Mercedes-Benz, May Bach, smart, and Sprinter products in the United States. In 2011, the company sold 264,460 passenger vehicles in the US, representing 17.5% year-over-year growth, in addition to 16,577 Sprinters.
Although MBUSA was founded in 1965, importation of Mercedes-Benz vehicles actually began in 1952 under Max Hoffman. Mr. Hoffman was a driving force behind the car that cemented the identity of Mercedes-Benz in America: the iconic 300SL Gullwing.
By 1957, Mercedes-Benz was in a position to expand its reach in the United States and entered into a distribution agreement with Studebaker-Packard Corporation. Eight years later, the company struck out on its own, forming Mercedes-Benz USA. (Mercedes-Benz USA 2013)
Products and Services
The main products manufactured in Mercedes-Benz,

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