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Disneyland Hong Kong

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Disneyland Hong Kong
Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited, a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company, Disney HK. It aims to analyse the current situation of the company and propose strategies that would help Disney HK to improve and attain better achievements. The report would consist of an introduction, discussing Disney HK’s current situation, followed by the analysis of the environment. The report also comprises of an extensive analysis of the external, industry and internal environments. The external analysis uses the PESTLE factors to identify key environmental forces and trends. The industry analysis includes the Porter 's five forces being employed in the case of Disney HK to analyse the competitive environment in which the potential profitability and survivability are greatly dependent on followed by the key success factors, competitor analysis and strategic group analysis. In the internal analysis, value chain and the TOWS analysis was used to analyse the organisation’s competencies and capabilities. Disney HK’s financial health would also be analysed in the report. Implications are also included in the respective sections to outline the possibilities which are affecting or in favour of the company. Subsequently, the challenges faced with the short and long term objectives are being discussed. Then the report would mention some competitive strategies and growth strategies that could be viable for Disney HK. The strategies recommended were discussed by using the Porter’s Generic Strategy and Ansoff Matrix. Next is the implementation and budget proposed for


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