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Dell Computer Corporation – Strategy and Challenges for the 21s...

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Dell Computer Corporation – Strategy and Challenges for the 21st Century

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  • July 2013
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DELL COMPUTER CORPORATIION |
Strategy and Challenges for the 21st Century|
|

Table of Contents
INTRODUCTION4
1.1PC and Laptops – Cash Cow6
1.2 Storage Solutions - Cash Cow6
1.3 Servers and Networking - Cash Cows7
1.4 Services - Dogs7
1.5 Peripheral - Dogs...................................................................................................7
2. ANSOFF’S GROWTH MATRIX8
2.1 Market Penetration ...............................................................................................9 2.2 Market Development..........................................................................................10 2.3 Product Development..........................................................................................11 2.4 Diversification.......................................................................................................11

3. ENVIRONMENTAL SCANNING - P E S T12
3.1 Political...............................................................................................................12 3.2Economic.............................................................................................................13 3.3 Social .................................................................................................................14 3.4 Technological ......................................................................................................15 4. PORTER’s FIVE FORCES MODEL........................................................16

4.1 Threat of entry by other competitors16
4.2 Intensity of rivalry among existing competitors17
4.3 Pressure from substitute products18
4.4 Bargaining power of buyers18
4.5 Bargaining power of suppliers18
4.6 Conclusion of the Porter’s Five Forces Analysis19
5. RESOURCE BASED VIEW (Internal Analysis)20
5.1 Resource Value Chain – Tangible Resources20
5.2 Resource Value Chain – Intangible Resources21
5.3...

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