Michael Dell – Leadership Case Study

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Michael Dell – Leadership Case Study
Case Study

Please note: This case study was compiled from published sources, and is intended for use as a basis for class discussion and for information purposes only. While care is taken to ensure correctness of the facts, accuracy of information cannot be guaranteed and the content should not be taken as a substitute for professional advice. Unauthorized distribution of this document electronically or otherwise is prohibited.

Please contact info@casestudyinc.com for any queries. March 2010 © www.casestudyinc.com

Table of Contents
1 Introduction .......................................................................................................................................... 3 1.1 2 A Direct Approach ......................................................................................................................... 3

Dell’s Leadership Style .......................................................................................................................... 4 2.1 2.2 2.3 2.4 2.5 2.6 No excuses - quick and effective decisions ................................................................................... 4 First step in a marathon - No victory laps ..................................................................................... 5 Watch each dime and turn it into at least a quarter .................................................................... 5 Every product should be profitable from Day One ....................................................................... 6 Direct To Customer Service........................................................................................................... 6 Two-in-a-box Management .......................................................................................................... 6

3

DELL Company Overview and Timeline ................................................................................................ 8 3.1 Dell Products and Services ............................................................................................................ 9

4 5 6 7 8 9

DELL – Key Facts about the company ................................................................................................. 10 Michael Dell – Personal Profile and Achievements ............................................................................ 11 Michael Dell – Entrepreneurship Skills - Early Years........................................................................... 12 Quotes by Michael Dell ....................................................................................................................... 13 Questions for discussion ..................................................................................................................... 13 Bibliography ........................................................................................................................................ 16

Exhibit 1 - Managing the Dell Way ................................................................................................................ 7 Exhibit 2 - Five key strategies in Dell's Direct Model .................................................................................. 12 Exhibit 3 - Dell Inc. - Historical Income Statement ..................................................................................... 14 Exhibit 4 - Dell Inc. - Historical Stock Chart ................................................................................................. 15

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―There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities.‖ ―What matters is our future plan of action. We are systematically moving to increase efficiencies, improve execution and...
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