Customer Awareness About Insurance Industry

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A

PROJECT REPORT

ON
Customer Awareness about Insurance Industry and Comparative Analysis of Different Products of Different Insurance Companies

A report submitted towards the partial fulfillment of the two years full-time Post Graduate Diploma in Business Management

TABLE OF CONTENTS

PARTICULARS PAGE NOS.

CHAPTER-1
• Acknowledgement …………………………………. 7

• Executive Summary……………………………… 8-9

PART-A

CHAPTER-2
COMPANY PROFILE…………………………………………………. 10

About HDFC

• Back Ground…………………………………………………….. 10

• HDFC Group Companies………………………………………… 11

• Business Objective………………………………………………… 12

• Organizational Goals………………………………………… 12

• Corporate Strengths…………………………………………… 12

About Standard Life

• History…………………………………………………………… 13-16

About HDFC SLIC

• Our Mission……………………………………………………… 17

• Our Values………………………………………………………… 18

• Vision Statement…………………………………………………….. 18

• Board Members………………………………………………………. 18-21

• Various Plans………………………………………………………….. 22

• Work Culture………………………………………………………….. 23

• SWOT Analysis…………………………………………………………. 24-25

CHAPTER-3

• Introduction of Insurance……………………………………………….. 26

• History of Insurance……………………………………………………… 26-28

• Why to Buy Insurance Product?................................................................... 29-31

• Scope of Insurance……………………………………………………………. 32

• Type of Insurance………………………………………………… 33-34

• Benefits of Insurance……………………………………………… 34

• Life Insurance Milestone…………………………………………… 35

• Major Players………………………………………………………… 36

CHAPTER -4

• About IRDA…………………………………………………………….. 37-39 • Essentials for License………………………………………………… 40-42

• Duties & Obligations of Agent………………………………………. 42-43

• Code of Conduct of the Agent……………………………………….. 43-44

CHAPTER-5

• Channel Development……………………………………………… 45 • Who is an Advisor?........................................................................... 45-46

• The Importance of Advisor………………………………………….. 46-47

• For this Purpose the Agent has to,……………………………………. 48

• Commission Structure………………………………………………. 49

• Selling Channel………………………………………………………. 49-50

• Documents Required………………………………………………… 53

• Quality Score………………………………………………………. 54

• Benefits Provided to FC……………………………………. 54-55

• Nature of work, Working hours and Work expectation……… 55

• Distribution Channel…………………………………………. 56

Chapter-6

• Marketing Strategy………………………………………. 56-58

• Market Segment…………………………………………… 59 • Marketing Mix Policies………………………………… 60-61

PART-B

RESEARCH METHODOLOGY

• Objective…………………………………………………………… 62

• Scope………………………………………………………………… 62

• Research Design…………………………………………………….. 62

• Sampling Design…………………………………………………… 62

DATA SOURCES

• Research Instrument……………………………………… 63 • Mode of Survey…………………………………………….. 63

• Sample...
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