Consumer Buying Begaviour
Abstract
This project basically deals with Outlook of a consumer for major private Life Insurance Company. Perception of consumer before purchasing any plan is studied. This project helps us to know whether the consumer pay more attention to plan, brand and advisor / Seller before purchase of any plan, moreover reason to purchase the insurance by the consumer is also studied . Which Plan is preferred more by which age group of people is also studied in this project.
Besides this whether the promotion strategy like advertisement, public relation affects the purchase decision of consumer and the preference of consumer to pay the premium (Annually, Half-yearly, quarterly, and monthly) is studied.
This study requires the collection of Primary data and secondary data. The primary data is collected by the questionnaire filled by the respondent of various sector and various age group.
Secondary data is collected from the internet and various books of insurance and brochure provided by the company.
This work done by me helps me to know the preference of consumer before opting for any insurance plan and help me to focus my study towards the Reliance life insurance company. This helps me to design the strategies for Reliance and how it can build the brand loyalty among the consumer and further helps me to know the perception among the consumer for RLIC and how it can improve in its services to be number 1 private Life Insurance company
Table of Content
Topic Page No.
Introduction……………………………………………………………….. 5
Types of Life Insurance……………………………………………………………………...5
History of Life Insurance…………………………………………………………….9
Industry Profile………………………………………………………………………11
Market share of the private life insurance company……………………………………..14
Company profile……………………………………………………………………..14 Vision…………………………………………………………………………………………..15 Mission…………………………………………………………………………………………15
This project basically deals with Outlook of a consumer for major private Life Insurance Company. Perception of consumer before purchasing any plan is studied. This project helps us to know whether the consumer pay more attention to plan, brand and advisor / Seller before purchase of any plan, moreover reason to purchase the insurance by the consumer is also studied . Which Plan is preferred more by which age group of people is also studied in this project.
Besides this whether the promotion strategy like advertisement, public relation affects the purchase decision of consumer and the preference of consumer to pay the premium (Annually, Half-yearly, quarterly, and monthly) is studied.
This study requires the collection of Primary data and secondary data. The primary data is collected by the questionnaire filled by the respondent of various sector and various age group.
Secondary data is collected from the internet and various books of insurance and brochure provided by the company.
This work done by me helps me to know the preference of consumer before opting for any insurance plan and help me to focus my study towards the Reliance life insurance company. This helps me to design the strategies for Reliance and how it can build the brand loyalty among the consumer and further helps me to know the perception among the consumer for RLIC and how it can improve in its services to be number 1 private Life Insurance company
Table of Content
Topic Page No.
Introduction……………………………………………………………….. 5
Types of Life Insurance……………………………………………………………………...5
History of Life Insurance…………………………………………………………….9
Industry Profile………………………………………………………………………11
Market share of the private life insurance company……………………………………..14
Company profile……………………………………………………………………..14 Vision…………………………………………………………………………………………..15 Mission…………………………………………………………………………………………15