If the response is efficient in the event of a crisis relevant, survival to the organization, whether team is prepare or not. The necessary assume for effective work of integrated rescue system is effective communication, which is the base assume for his work. Crisis communication is specific area of communication, which include external and internal progress of organization during crisis situations. Target of this communication is elimination negative effect, which happened, and inform public and all of part with are strike of crisis situation ( Kurhajcová june 2010). Despite all the attention and effort applied to operating safely, the fact remains that accidents do occasionally happen. When they do, they are usually dramatic-traumatic to the company and the surrounding community. Effective crisis communication is critical not only for the continued smooth operation of a company but also in maintaining shareholder confidence. In order to help chemical industry executives protect their personal and corporate reputations,
Special attention needs to be paid to the four Ps of effective crisis communication – prevent, plan, prepare and practice. (Hoffman, Judith C 1, 2001)
The word “ crisis” comes from the Greek root word crisis, meaning “turning point.” The
Chinese ideograph used to represent crisis consist of one character for danger and another for opportunity (Roberts, 2005 ). Effective communication vitally important in health care setting.
Ineffective or miscommunication in health care setting can lead to unnecessary death and serious
Injury. In health care setting organization safety is generally define as freedom from accidental.
Because the days of Hippocrates, the concept of ‘do not harm’ has been incorporate into
Health care ethical practice. At the time of disaster effective communication very important so
That everyone understand, especially team member so that can communicate with patient and
Family. Health care setting there is disaster drill done quarterly or every six – month
Depending on drill. For example fire drill did every week and disaster drill done quartly or every
six month.During the drill all team member communicate with each other and follow their [
policy. There is emergency management committee take care of disaster plan and review plan with members
Quartly, Discuss plan, follow up water and explain action area and weakness, So that in
Disaster situation everyone understand the role and do the better communication. During the
Disaster able to communicate rapidly. Every person join to practice When disaster drill is
Done and announcement is make and every one participate and listen to the announcement that
Made by leader of team (Director or CMO). No electrical current. If needed extra staff called
by cell phone or by emergency line red phone in working place. At the time to major
Crisis, typical line of communication do not work due to mechanical failure such as no electrical
current. Phone does not work. There is emergency phone only work in emergency or crisis
Situation. Team member will understand how the system works.
During [Make sure paragraph indentation is five to seven spaces or one tab stop] major crisis the patient, family and [in academic writing, if this is a series, place a comma before the final conjunction (and)] health care team members their emotional physical and psychological response exacerbated. Crisis state as an acute normal human response to severely abnormal circumstances; it is not a mental...