Communication and Crisis

Topics: Public health, Health care, Health Pages: 6 (1785 words) Published: February 7, 2013
Communication and Crisis
Rosa Singleton
[ 12/8/2012 ]
Kristin Thrun

Communication and Crisis

My name is Rosa Singleton. I am the director of the Emergency Management Office in the area of Ohio. Today we have received official reports that the public water supplies for the city of Canton and other nearby cities have become contaminated with a life-threatening biological agent. It is the duty of my staff to implement contingency plans and address them within the organization, and with the public in a way that will not create panic amongst the citizens of Canton and the surrounding cities.

The individuals or groups that will be communicating inside and outside the organization during this crisis situation

When a crisis situation occurs, there has to be a quick response for collecting information concerning the situation. The individuals that will be communicating during this crisis on the inside of this organization are myself, the senior manager of the regional Emergency Management Office, the communications coordinator, and the command coordinator along with the help of outside agencies such as: The State Department of Health, the Red Cross agency, and the media spokesperson (Hicks, 2012).

Potential advantages and challenges associated with communicating within the organization and with the public and private sectors during this crisis situation

When an event like water contamination occurs, it gives an opportunity for emergency teams to work with diverse communities to effectively relay the importance of health communication, and it causes the citizens of those communities to be dependent upon the emergency teams to bring them to a safe place from the crisis. Sometimes a crisis can have good outcomes, and sometimes the outcomes are not as favorable. The advantages that we’re hoping for while communicating with the associations and the public are, that everyone involved receives the correct public health information messages, and that they knew before hand their needs, and have familiarized themselves with other vulnerable communities close to them at the time they realized the water was contaminated. We never hope for negative outcomes, so hopefully being aware of these situations will help in knowing the drawbacks of developing and relaying clear and effective messages in these types of crisis (Nsiah-Kumi, 2008).

Differences in communication processes used in crisis situations, including what you learned from the situations in the scenario and how you might incorporate that knowledge to improve health care communication strategies

A crisis team must monitor health status to identify community health problems-the detection of any harmful or unfavorable health events is important, and has to be done quickly to ensure a speedy response to biological attacks, with medications and vaccines provided. An engagement of diagnosis and investigation of health problems and hazards in the community-identifying and diagnosing potential bioterrorism agents is very important; it ensures that prevention and treatment measures can be quickly implemented. The crisis team will also inform, educate, and empower people about health issues-in a crisis, such as this bioterrorist event, this information needs to be shared as quickly as possible with law enforcement agencies and all other groups responsible for protecting the public. Mobilizing the community partnerships to identify and solve health problems will take place-the local public health agencies will have to get together with all other organizations, including those not really considered part of the public health system to provide epidemiologic investigation and medical treatment to those who need it, and help prevent the spread of disease. They also must develop policies and plans that support individual and community health efforts-the local public health agency preparedness plans should include careful, thought out reviews of local, state and...
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