Topics: Hearst Corporation, Cosmopolitan, William Randolph Hearst Pages: 4 (982 words) Published: April 28, 2013
Brief Background : Cosmopolitan Magazine

Cosmopolitan is one of the leading international women's lifestyle magazine, founded by Schlicht & Field in 1886 in U.S.A. Hearst Magazine is a part of Hearst Corporation, which publishes Cosmopolitan. It publishes 24 magazines in UK through subsidiary 'Hearst Magazines UK'.

Cosmopolitan is also know as Cosmo, it is one of the oldest magazines in the world. The target group of the magazine are housewives', working women, first jobbers and students of upper middle class (age: 18-34 / social class : BC1). It started as a family magazine with articles on home, family and cooking, later transformed as an literary magazine for women. Today Cosmopolitan is a magazine for millions of Fun, Fearless Females aged 18-34 who want to be the best in every area of life. The magazine caters to all issues related to womanhood like fun, glamour, men and a passion for life. It's content include articles on fashion, beauty, women issues, self improvement, relationships, sex and celebrity gossips. Today Cosmopolitan is distributed in more than 100 countries with 58 international editions and 34 different languages.

Cosmopolitan has a digital version and digest size. The normal size cost £2. Main competitors of Cosmopolitan Magazine are Glamour, Vogue, Marie Claire and Good Housekeeping. Currently Cosmopolitan is the second leading lifestyle magazine in UK.

Agency Brief

PACKMAN started in 1995 in London. It is a market research agency specialising in Media, Automobiles, Consumer Products and Technology spaces. Our employees are widely regarded as some of the best researchers and analysis executives.

We assist our clients by providing the best alternatives for their businesses with a key knowledge of the market, customers and consumers.

Our clients
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Agency Proposal and project summary:

Based on the current situation, Packman provided Cosmopolitan Magazine with a research proposal...
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