Preview

Corporate Social Responsibility of Starbucks

Satisfactory Essays
Open Document
Open Document
333 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Corporate Social Responsibility of Starbucks
Corporate Social Responsibility of a company: Starbucks

Starbucks, the largest coffeehouse company in the world, is a company that tries to make business in a socially responsible way. The firm is not only about making coffee but also about treating with dignity the clients and the environment where they are operating into. Hereby, we will discuss the different actions undertaken by Starbucks in order to be socially correct.
One word that could best describe the mission of the company is «commitment».
First, Starbucks is commited to its origins. It invests great amounts of money that benefit coffee producers, as well as the natural environment. By doing that, it helps to improve the lives of coffee farmers and at the same time they protect the environment where they cultivate their beans.
Moreover, Starbucks supports the preservation of the environment. It tries to reduce waste from its operations and to recycle, in order to have a healthier planet. Some examples are the use of environmentally friendly products, the recognition that the fiscal responsibility is crucial to the future of the world’s environment, and the measure of the progress for each project.
In addition, Starbucks shows its commitment to its partners. Therefore, it provides a great working environment by treating each employee with respect and dignity. Furthermore, it embraces diversity by recruiting people from all over the world.
Last but not least, the coffeehouse does not forget the local communities. Its purpose is to contribute to those communities by encouraging its partners to become active participants in the place where they work.
In conclusion, Starbucks is a company that respects people, the environment, and consequently, the planet. The coffeehouse could be a great example for other companies that do not care about social issues and just try to increase their profits. If other companies followed the way that



Bibliography: http://gr.starbucks.com/en-US/_Social+Responsibility/_Social+Responsibilities/Environment+Mission+Statement.htm

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Case Study

    • 388 Words
    • 2 Pages

    Starbucks approaches the societal responsibility includes having an environmental mission which is very strong at Starbucks. They make sure they use conservation of resources daily to make minimize harm to the environment. Starbucks has a Green team this group of people goes to the stores and make sure they are operating in an environmental friendly manner.…

    • 388 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In this paper we are going to discuss the way that Starbucks is changing the world. From its early inception to what it is dong today, Starbucks is a world-changer. We will be discussing the beginning of Starbucks, its management, what Starbucks is doing for the environment, and various other aspects of the corporation.…

    • 6344 Words
    • 26 Pages
    Good Essays
  • Powerful Essays

    Strategic Initiative Paper

    • 1626 Words
    • 7 Pages

    Starbucks has a long-standing effort in ethical conduct and global responsibility. One of the major efforts is sourcing ethically grown coffee. For example, Starbucks’ Annual Report for the 2009 states that “the Company’s focus is on ethically sourcing high-quality coffee, reducing its environmental impacts, and contributing positively to communities. Starbucks Global Responsibility strategy and commitments are integral to the Company’s business strategy.” (Starbucks Corporation, 2009, Annual Report).…

    • 1626 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Starbucks celebrates 40 years with 17,000 stores in more than 50 countries (Goals & Progress, 2010). Starbucks thrive on their values as a company to improve the lives of people who grow their coffee, neighborhoods where the company does business, and they care for the environment (Goals & Progress, 2010). Starbucks strives to incorporate good business practices and ethics across the globe not only for the enhancement of the company but also for the enhancement of the stakeholders and the communities the company impacts. Starbuck’s mission statement is “to inspire and nurture the human spirit. As said by Howard Schultz, Chairman, President and Chief Executive Officer, in the 2010 Starbucks Global Responsibility Report; “one person, one cup and one neighborhood at a time.”…

    • 1633 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Based on the video “Starbucks Corporation: Serving more than coffee”, (McGraw Hill, 2011), Starbucks follows the four Porter points quite closely, and these efforts have had a positive impact on the financial standing and public perception of the company. Starbucks spokesperson, Sue Mecklenberg states “Social responsibility is a boost to financial well being” (2011). Through the implementation of “Eco-efficiency”, the company is able to reduce waste and utility costs for water and gas. Additionally, Starbucks offers their employees, referred to as partners, good benefits that include health plans and stock options. These, in turn help to create partner loyalty to the company, leading to low turnover, which helps Starbucks to lower recruiting and training cost. Additionally, the Starbucks customer base appears to be motivated to frequent Starbucks based on their CSR, and also helps to attract socially conscious investors. Corporate social responsibility is also a valuable tool to report and communicate back to company stake holders, what the company is doing, and provides accountability by which metrics…

    • 635 Words
    • 3 Pages
    Good Essays
  • Good Essays

    It has always been, and will always be, about quality. Starbucks srtives to use the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. Starbucks likes to embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. They…

    • 1342 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Case Study for Starbucks

    • 1575 Words
    • 7 Pages

    In a letter communicating to the Starbucks partners, Howard Schlutz made a remarkable distinction; “Starbucks is in the people business serving coffee, not in the coffee business serving people.” This has always been his objective and an area with which to evaluate his social responsibility…

    • 1575 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Starbucks

    • 1215 Words
    • 5 Pages

    The Starbucks Company was initiated in the year 1971 in Seattle when three friends Jerry Baldwin, Zev Siegl, and Gordon Bowker had opened up a small coffee shop. However there have been several changes over these years where the company experienced selling out and expansion processes before the position where it has reached now (Garza). Starbucks had always considered the fact that communities should be served at their best and hence such corporate social responsibilities were performed by the company ever since their coffee shop initiated (Being a Responsible Company, 2011). The company is committed to provide “good governance, ethical conduct and social responsibility” along with maintaining relationships with the stakeholders of the company (My Starbucks, n.d., p.10).…

    • 1215 Words
    • 5 Pages
    Better Essays
  • Better Essays

    One of the first things that a visitor to the Starbucks web site will notice is that there is a link to a “Responsibility” segment of the site. This link opens the reader to the plethora of programs that Starbucks is involved in from Building Greener Stores, to Protecting Clean Water, to changing the way coffee is grown to protecting rain forests. Additionally, the site provides links to Starbucks’ corporate efforts in the areas of: Environment, Diversity, Ethical Sourcing, Wellness and, Community. In short, Starbucks’ web site includes many corporate initiatives to create and maintain a sustainable corporate environment as well as sustaining the larger ecology of its communities and the planet. The message to the casual reader is that it is a great place to work and something more than a coffee shop. To the employees, it…

    • 991 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Essay on Starbucks Coffee

    • 2052 Words
    • 9 Pages

    Starbucks is different than many businesses; they combine aggressive marketing strategies with corporate responsibility. Starbucks wants to be more than “the world’s largest coffee shop chain,” they want to be a responsible business as well. This not only builds customer relationships, it also builds employee-customer relationships. The Starbucks general mission statement is separated into six parts, which is as follows:…

    • 2052 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Starbucks has created a friendly and welcoming environment to give workers a break from their workday. They provide a relaxing and cozy place to recharge yourself and also your electronics, to meet up with old friends, and to connent with new ones. They try to make customers feel like they’re at home.…

    • 903 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    In 2004, Starbucks began reducing the size of their paper napkins and store garbage bags, and lightening their solid waste production by 816.5 metric tons (1.8 million pounds).[97]In 2008, Starbucks was ranked No.15 on the U.S. Environmental Protection Agency's list of Top 25 Green Power Partners for purchases of renewable energy.[98]…

    • 567 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Swot Analysis Starbucks

    • 543 Words
    • 3 Pages

    Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce.…

    • 543 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Named after the first mate in Moby Dick, Starbucks was founded in 1971 by three partners in Seattle’s renowned open-air Pike Place Market. Starbucks is now the third largest restaurant chain in the country, nearly 1,000 stores in 55 countries. It was the intention of director of retail operations and marketing Howard Schlutz to make Starbucks into “the third place” consumers frequent, after home and work. You can find a Starbucks in various settings including office buildings, bookstores, and university campuses. Starbucks promotes convenience by selling its products through retail outlets. In order to remain competitive, Starbucks has introduced many new products over the years. The recent global recession brought a change in policy, causing Starbucks to cut back on expansion in the US and focus more on international markets. Taking necessary measures to remain relevant, Starbucks has come up with successful, “keep customers coming” methods such as, Breakfast pairings, VIA instant coffee, Starbucks card, even a mobile app. Another key part of the Starbucks image involves its commitment to ethics and sustainability, “people first, profit last”. Because of its strong corporate culture, Starbucks has been ranked Fortune’s “100 Best Companies to Work for” for nearly a decade as well as being voted “Most Ethical Company” Founder and chair Schlutz is a true believer that ethical companies do better in the long run. Starbucks is also actively involved with nonprofit organizations around the globe including but not limited to Bono’s Product RED who raise money for HIV and AIDS research. The company also makes $14.5 in loans t poor farmers around the world. Schlutz key…

    • 933 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Values: Starbucks is focused on humanity. It strikes a balance between profitability and social conscience by ethical sourcing of coffee beans, environmental stewardship and community involvement (Eg. In places where coffee beans are grown and neighbourhood community of their stores).…

    • 3090 Words
    • 13 Pages
    Powerful Essays