Corporate Culture at Apple

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  • Topic: Secrecy, Classified information, Espionage
  • Pages : 1 (331 words )
  • Download(s) : 130
  • Published : April 15, 2013
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Corporate Culture at Apple

Apple has a very secretive corporate culture. Often employees will choose not to speak out about apple until they are no longer employed there. Apple goes to greater lengths than any other company in the valley to protect its creative and intellectual environment. Apple’s security policy extends to blogs, speaking engagements, and even what people talk about with spouses. Most employees get the policies and respect them as well. The New York times reported that the company’s veil of secrecy began to take shape around the release og the original Macintosh back in 1984. Employees working on secret projects at Apple have to pass through a maze of security doors, swiping their badges again and again and finally entering a numeric code to reach their offices. Once inside the top secret areas, employees are often monitored by surveillance cameras as they work. Those working on more sensitive projects are allegedly instructed to “cover up devices with black cloaks when they are working on them.” A former Apple marketing manager described the company’s “controlled leaks,” whick he said the company sometimes relies upon to gauge public reaction, confuse competitors, or encourage partners.

I also came across an article where the former CEO of Apple’s big Israel acquisition Anobit shares his experiences of Apple culture. Ariel Maislos said “They say that Intel is full of paranoids, but at Apple, ‘they’ really are after you.” He worked at Apple for about a year after Apple acquired Anobit in December 2011. Maislos left Apple for what was said to be personal reasons. Maislos was also very familiar with Intel’s culture as well. While Intel engineers are given assignments and are rewarded for ingenuity and creativity, he said it’s a given at Apple that engineers will be at the top of their game. He said “At Apple, you have to run ahead just to stay in place, and there are very high expectations of everyone. Apple expects...
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