Apple Inc 12

Only available on StudyMode
  • Download(s) : 57
  • Published : January 31, 2011
Open Document
Text Preview
Apple Inc. is a global computer manufacturing company that is going through major changes in its organizational culture and it’s organizational structure due to several events of the past few years. This is a company that grew extremely fast in little time, that their management found themselves not being able to keep their operations and finances under control. Apple Inc. has been forced to reevaluate and redesign it’s organizational culture and organizational structure to avoid bankruptcy. The organizational culture of Apple is one of change; with the drive to outperform and succeed as their major objectives. The organizational structure of the company has also transformed to be more competitive in a critical juncture in the company’s history. Apple is going through major restructuring to regain control of its operations and finances in order to stay competitive on the global market. Apple corporate culture has been constantly changing with the changes in its CEOs in the past. But originally, the Apple culture is not that of the typical 70's company that is riddled with corporate rigidities. Thus, stiffness and regulation is just not on the list of policies that are set in place. It was said that even Steve Jobs, the company's CEO, would walk around the office barefoot even when Apple was already among the top corporations in the world.

The culture of Apple was based on an ideal that self-motivated individuals will work harder if they do not have a boss micromanaging every action. The unique structure of Apple had allowed it to grow and react more quickly to changes than its competitors. The reason for the quick responsiveness is simple; it is much easier to get a project started if there are only a few people to obtain approval from. Apple initially grew fast, because decisions were made at the lowest possible level. Corporate headquarters made policy and oversaw all activities, but the local employees made the day-to-day decisions on the ground in...
tracking img