Consumer Behaviour

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  • Topic: Mobile phone, Smartphone, IPhone
  • Pages : 2 (426 words )
  • Download(s) : 83
  • Published : May 19, 2013
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1 NOKIA Marketing Problem
According the analysis, Apple iPhone ,Samsung Galaxy ,and HTC are the most popular phone which will choose by the consumer nowadays. Nokia , the world’s largest vendor of mobile phones from 1998 to 2012 has suffered a declining market share as a result of the growing use of smart phones from other vendors such as Apple iPhone and Andriod Phone. In fact, Nokia’s share price has fallen from a high of US$40 in late 2007 to under US$2 in mid-2012.The all information are represented about Nokia, the giant in the phone marketplace is dying .The main reason for this situation is , in the past five years , Nokia fail to evaluate the trend of the phone in the future .Nokia isn’t wonder that smart phone will be so popular in the future.In their research, they thought smart phone would be flop and didn’t pose a threat. This may also is caused by the marketing research of the consumer demand which is incomplete and not clear .Besides,lack of innovation of the phone, Nokia waste time and resources creating 10 version of a single phone but a little bit different.Nokia phones also be said cannot satisfied the consumer demand because the outdated interface, lack of applications, perepetual hanging , and outdated browser.

2 NOKIA Problem with Consumer Behaviour
The dying giant, Nokia, fail to forecast the demand of consumer in the future and cause the wrong strategy. This problem not only relevant the Nokia company own problem and their sales people, but also relate to consumer attitudes, influence of culture , lifestyle concepts, and consumer motivation .Consumer attitudes are global or over all evaluation judgements which represents what consumer like and dislike .Nokia phones are said cannot satisfied the consumer demand and getting like of consumer because of lack of innovation and outdated interface. Moreover, culture influence what consumers think they need, such as functions ,price and so on, isn’t Nokia satisfy consumer demand? The...
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