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Consumer Behaviour

By | April 2013
Page 1 of 35

School of Business and Management
Institut Teknologi Bandung
2012

School of Business and Management
Institut Teknologi Bandung
2012

MM6052 – Consumer Behavior

Profiling Potential Customer for Buying, Having, and Disposing of Laptop
Syndicate 7|
Friska Ardniyani| [29111380]| Reski Mapriharto| [29111326]| Hanna Friska| [29111020]| Gilang Surawijaya| [29111350]| Hilda| [29111304]| | |

MM6052 – Consumer Behavior

Profiling Potential Customer for Buying, Having, and Disposing of Laptop
Syndicate 7|
Friska Ardniyani| [29111380]| Reski Mapriharto| [29111326]| Hanna Friska| [29111020]| Gilang Surawijaya| [29111350]| Hilda| [29111304]| | |

TABLE OF CONTENT
INTRODUCTION1
ANALYSIS3
Analysis Demographic To the Consumption Pattern3
Myths and Behaviour E-Waste6
Dimension of Personal Culture9
Reference Group Influence9
Predicted Personality15
Predicted Lifestyle17
Predicted Value and Motivation20
Predicted Self22
Need and Dormant Needs25
Prior Knowledge, Categorization, and Consumer Comprehension26
Perception29
CONCLUSION33

INTRODUCTION
Currently, Indonesia is the country with the fourth social networking users in the world after The United States, Brazil and India (source: www.socialbakers.com) so as to encourage increase in internet users continues to increase from year to year (see Figure 1). Figure [ 1 ] Internet User Worldwide

Source: data.worldbank.org

Based on the Figure 1, every year internet user is increasing. Information retrieval has become the basic needs of people of different economic group. This phenomenon makes different needs for the personal computer (laptop). If in the early years the use of laptop was still limited among middle income communities or higher and among professionals requiring easiness to do the job. A change in the function of the laptop makes it become common technological goods in the world including...

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